Tono de Marca

Aspirational, romantic, and serene, with evocative and poetic language that is friendly and intimate, speaking directly to women who value artistry, timelessness, and connection to nature, while maintaining sophisticated elegance.

Valores de Marca

• •Craftsmanship
• •Quality & Natural Materials
• •Timelessness
• •Femininity & Romance
• •Mediterranean Essence
• •Conscious Production

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy should tell a part of the brand's larger story, connecting garments to the Mediterranean, craftsmanship, and timeless romance.
• •Use Sensory and Evocative Language: Employ words that appeal to the senses, describing the feel of fabric, the light inspiration, and the ease of silhouette, using terms like "fluid," "sun-drenched," and "whisper-soft."
• •Maintain a Serene and Aspirational Tone: The brand's voice should always be calm, confident, and inspiring, selling a lifestyle and aesthetic rather than just clothing, and avoiding aggressive sales language or slang.
• •Highlight Core Values Consistently: Reiterate the brand's commitment to craftsmanship, natural materials, and its Barcelona origins in every appropriate context to reinforce brand identity.
• •Create a Cohesive Visual and Textual Narrative: Ensure copy on all platforms perfectly complements the visual imagery, maintaining a soft, romantic, and natural tone in both text and visuals for an immersive brand experience.

Percepción Social

Perceived as legitimate with a niche appeal, catering to those appreciating slow fashion, craftsmanship, and a romantic, bohemian-chic aesthetic. It has positive but limited engagement, indicating a small yet appreciative customer base, with potential for brand-name confusion due to another product sharing the name.

Ejemplos de Copy

• •Meet the Lirio dress. As soft as a whisper, as timeless as the Mediterranean sea it was named for. Each stitch is a promise of enduring style, handcrafted in Barcelona just for you. Let it be the piece you reach for when you want to feel like a poem. #VolandaCollection #MediterraneanStyle #SlowFashion
• •Beyond Trends, Beyond Seasons. Discover clothing with soul, inspired by the sun-drenched coasts of the Mediterranean and crafted with a devotion to timeless femininity. This is Volanda.
• •A Love Letter from the Mediterranean... Imagine the scent of olive groves and the warmth of the golden hour sun. We've woven these moments into our new collection. Discover pieces that feel like a second skin, designed to move with you through life's most beautiful moments. [Shop Now]
• •Tired of the fast-fashion cycle? At Volanda, we believe in clothing that tells a story. Our garments are handcrafted from natural fibers in our Barcelona atelier, creating timeless pieces you'll cherish for years. Wear the change you want to see. #CraftedInBarcelona #SustainableStyle
• •The embodiment of effortless sophistication. Our Camila Linen Top is crafted from 100% natural linen, making it breathable and beautiful in its simplicity. With its fluid silhouette and delicate details, it’s a versatile piece that transitions from a morning at the market to an evening stroll by the sea. A true celebration of craftsmanship and comfort.