Brand Tone

Informational, customer-oriented, and appreciative

Brand Values

• •Accessibility/Affordability
• •Customer Service (Informational)
• •Transparency (in policies)
• •Product Satisfaction

Best Practices

• •Maintain a clear and straightforward communication style, especially in FAQs and policies.
• •Continue to showcase positive customer testimonials authentically.
• •Focus on highlighting the balance between quality and affordability in product descriptions.
• •Provide easily accessible information regarding shipping, returns, and legal policies.
• •When creating content for social media, focus on visual content showcasing the wigs' natural appearance and quality.

Social Perception

Positive, with customers appreciating the product quality for the price, the natural appearance of the wigs, and fast shipping.

Copy Examples

• •"Orders are typically shipped within 3 business days, with delivery taking 10-22 business days."
• •"Items might arrive in different packages due to different storage locations and manufacturers."
• •"Belle perruque de qualité!"
• •"Très bonne qualité par rapport au prix, semble naturel."
• •"Il est arrivé rapidement"