Brand Tone

The brand's tone is overwhelmingly positive, empowering, and friendly. It aims to be relatable and inspirational. The voice is personal and direct, and on social media, the tone is engaging and encouraging. The language used is straightforward and celebratory, using words like "amazing," "confident," "bold," "chic," and "vibe."

Brand Values

• •Confidence
• •Affordability
• •Individuality and Uniqueness
• •Inspiration and Empowerment

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and empower the customer. Use strong, positive words like "powerful," "confident," "bold," and "unstoppable."
• •Stay Personal and Authentic: Continue to share the founder's journey and the "why" behind the brand. This personal connection is a significant strength. Use "I" and "we" to maintain a direct, human-to-human conversation.
• •Emphasize "The Vibe": The word "vibe" is in the brand name and should be a consistent thread. Connect outfits to feelings, occasions, and moods. Ask customers "what's your vibe?" to encourage engagement.
• •Highlight Affordability and Style: Consistently pair the message of "chic" and "stylish" with "affordable." This combination is a core part of the brand's value proposition and should be present in promotional materials.
• •Create a Community: Foster a sense of belonging by encouraging user-generated content. Feature customer photos (with permission), run contests, and ask questions to make the audience feel seen and valued, reinforcing the brand as a collective of confident individuals.

Social Perception

The brand is in a growth phase with positive direct customer engagement on social platforms. Customers are encouraged to share their purchases and experiences. The brand's narrative is closely tied to its founder, Laquetta, creating a personal, authentic connection with the audience.

Copy Examples

• •Step into your power. ✨ Our Mauve Chic Set isn't just an outfit; it's a feeling. Designed to make you feel bold, beautiful, and ready for anything. How would you style it? #VogueVibesFashion #BeBoldBeChic
• •Your wardrobe called, it's ready for a vibe check! 🔥 Our Spring/Summer collection is now 30% off! Find affordable pieces that let your confidence shine. Don't just follow trends, set them. Shop now! [Link to website]
• •From a dream to my reality! ✨ Here’s how I’m styling our 'Rich Auntie Set' for a day of making moves. Every outfit from Vogue & Vibes is a piece of my story, designed to help you write yours. #FounderStory #GRWM #BlackOwnedBusiness #ShopVogueVibes
• •Hi [Customer Name], Laquetta here, founder of Vogue & Vibes. I started this brand with a simple belief: that every woman deserves to feel confident and unique, without breaking the bank. Thank you for being part of this journey. To show my appreciation, here's an exclusive 20% off your next purchase. Keep shining! Code: VIBES20
• •More Than Fashion. It's A Vibe. Affordable styles that invite confidence, power, and playfulness into your every day. Find your vibe.