Brand Tone

Authentic, sophisticated, ethical, and celebratory of Beninese craftsmanship.

Brand Values

• •Authenticity: Promoting genuine Beninese culture and traditional know-how.
• •Craftsmanship & Quality: Valuing the skill of local artisans and the creation of high-quality, durable products.
• •Ethical Practices & Empowerment: Supporting local artisans, ensuring fair remuneration, and promoting employment.
• •Eco-Responsibility: Commitment to sustainable materials, recycling, and environmentally friendly practices.
• •Uniqueness & Individuality: Offering unique, handmade pieces that allow customers to express their individual style.

Best Practices

• •Highlight Artisanal & Handmade Qualities: Use descriptive language that evokes the skill, care, and uniqueness inherent in handcrafted items (e.g., skillfully woven, hand-dyed, artisan-made, one-of-a-kind).
• •Clearly Communicate Ethical and Eco-Conscious Values: Subtly or directly mention the support for local artisans, fair practices, and sustainable methods where appropriate, appealing to conscious consumers.
• •Showcase the Beninese heritage and cultural significance of the products.
• •Emphasize the durability and quality of the materials used.
• •Create a strong visual presence on social media platforms, particularly Facebook and Instagram, highlighting the stories of the artisans and the making of the products.

Social Perception

A brand that promotes Beninese heritage, supports local craftsmanship, and is committed to ethical and sustainable practices. A symbol of quality, authenticity and unique style.

Copy Examples

• •Discover the beauty of Beninese heritage with our handcrafted dresses, made with locally sourced cotton and dyed by skilled artisans.
• •Each Vognon piece tells a story of tradition, sustainability, and the vibrant spirit of Benin. Explore our collection of eco-conscious apparel.
• •Invest in timeless style and ethical fashion. Our artisan-made skirts empower local communities and celebrate the art of hand weaving.
• •Experience the artistry of Benin. Our unique accessories are crafted with sustainable materials and designed to add a touch of individuality to your look.
• •From our hands to your wardrobe, Vognon brings you authentic Beninese craftsmanship with a commitment to quality, sustainability, and community.