Brand Tone

aspirational, sophisticated, conscious, and approachable.

Brand Values

• •Ethical Responsibility & Sustainability
• •Craftsmanship & Quality
• •Individuality & Independent Creativity
• •Curated & Thoughtful Design
• •Inclusivity & Respect
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Clearly document Sostter's tone (aspirational, sophisticated, conscious, approachable), core values, target audience, and preferred vocabulary (e.g., using "curated," "artisan," "conscious," "timeless" vs. "cheap," "mass-produced," "trendy"). This guide should be the go-to resource for anyone creating content.
• •Prioritize Value-Driven Language: Consistently weave in terms related to sustainability, ethical production, craftsmanship, and support for independent designers. This reinforces the "conscious" aspect of the brand tone.
• •Balance Sophistication with Accessibility: While using evocative and aspirational language, ensure clarity and avoid overly academic or exclusive jargon. The "approachable" element means making the brand feel welcoming.
• •Tell Stories: Share the narratives of the independent brands and artisans featured on the platform. This adds depth, authenticity, and an emotional connection that aligns with the "conscious" and "approachable" tones.
• •Maintain Consistency Across All Channels: Ensure the tone is uniform whether it's on the website, social media captions, email newsletters, or customer service interactions. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Positive Customer Feedback, Trusted Marketplace, Advocate for Independent Brands, Stylish & Modern, Conscious Choice.

Copy Examples

• •Headline for a new sustainable handbag collection: "Carry Consciously. Discover our new collection of artisan-crafted handbags, where timeless design meets ethical soul. Style that speaks volumes, sustainably made."
• •Instagram post for a unique homeware item: "Transform your space with pieces that tell a story. ✨ This [Product Name] isn't just beautiful, it's a testament to independent artistry and mindful materials. Explore curated cool for your home. #SostterHome #IndependentDesign #ConsciousLiving"
• •Email subject line for a brand spotlight: "Meet the Maker: [Brand Name] & The Art of Slow Fashion" (Body emphasizing the artisan's story and Sostter's commitment to supporting such creators).
• •Product description snippet for a piece of jewelry: "More than an accessory, it's a quiet statement. Handcrafted by [Designer Name], this piece embodies effortless cool and the beauty of unique design. Wear your values, elegantly."
• •About Us page excerpt: "Sostter began with a simple belief: that beautiful things can also do good. We journey the world (sometimes just virtually!) to find independent creators and timeless designs that are kind to the planet and its people. Join us in celebrating conscious curation."