Brand Tone

Inclusive and Affirming, Empowering and Confident, Conscious and Responsible, Friendly and Welcoming, Passionate

Brand Values

• •Inclusivity
• •Self-Expression
• •Sustainability
• •Representation
• •Quality
• •Support for Social Causes

Best Practices

• •Reiterate that "clothes have no gender."
• •Focus on empowerment, confidence, and the beauty of individuality.
• •This reinforces responsible values and appeals to conscious consumers.
• •Use words like "celebrate," "empower," "freedom," "proud," and "affirm" to align well with the brand's mission.
• •Maintain a Storytelling Approach: Share the "why" behind the brand – the journey of the founders, the meaning of the name, and the commitment to creating a representative space.

Social Perception

Positive within its Niche. Customers who align with the brand's values, particularly those within the LGBTQIAP+ community, express strong appreciation for the brand's affirming stance and product offerings. Trust through Transparency.

Copy Examples

• •"Voce Lindx: Where fashion celebrates your unique beauty."
• •"Express yourself without limits. Our clothes have no gender."
• •"Shop consciously. On-demand production for a sustainable future."
• •"Feel empowered. Wear your identity with pride."
• •"Join our inclusive community. We stand for Black lives, inclusivity, and a sustainable world."