Brand Tone

Empowering, confident, and edgy; motivational and aspirational; feminine and community-oriented, reinforcing a strong persona.

Brand Values

• •Empowerment
• •Confidence
• •Strength
• •Individuality
• •Resilience

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from a product tag to a social media post, should circle back to the core message of making women feel strong, confident, and empowered.
• •Use "You" and "Your" Centric Language: Frame messaging around the customer's journey, goals, and feelings. For example, instead of "Our leggings are strong," use "Find your strength in our leggings."
• •Maintain an Edgy yet Inclusive Voice: Balance the "Venom" and "Vixen" edge with inclusive and encouraging language that welcomes women of different body types and fitness levels into the community.
• •Leverage Community and Social Proof: Continue to prioritize user-generated content. Captions should celebrate the customers, calling them the "Vixen community" or "VNM squad" to reinforce the collective identity and brand loyalty.
• •Ensure Website and Social Media Alignment: Update all website copy, especially the "About Us" and old product pages, to reflect the current focus on activewear. This will eliminate brand confusion and present a clear, unified mission across all platforms.

Social Perception

Positive and community-focused, with supportive engagement fostering a sense of belonging and authenticity. Primarily perceived as a motivational fitness community centered around the brand's products.

Copy Examples

• •Unleash your inner VNM. Our seamless sets are designed to move with you, empowering every lift, run, and moment of strength. Confidence is your best accessory.
• •More than just leggings, this is your second skin. Engineered for performance and designed to flatter, the Venom Legging gives you the support and confidence to crush your goals and look good doing it. Feel the power.
• •Ready to feel unstoppable? Your new favorite set is here.
• •Stop scrolling, start moving. VNM by Vixen is for the woman who builds her own empire, in and out of the gym. Our activewear is your armor. Shop the collection and find your strength.
• •Our Vixen community is on fire this week! 🔥 We see you pushing your limits and looking incredible. Tag us @vnmbyvixen to be featured and share your power!