Brand Tone

Aspirational, sophisticated, and accessible. Aiming to elevate the customer's lifestyle through a diverse range of products.

Brand Values

• •Quality
• •Diversity
• •Aspiration
• •Accessibility
• •Customer-centricity

Best Practices

• •Maintain a consistent tone across all platforms and content types.
• •Focus on the 'lifestyle elevation' aspect in product descriptions and marketing materials.
• •Use high-quality imagery and design to reinforce the brand's aspirational positioning.
• •Engage proactively with customers, even with low current engagement, to build a community.
• •Highlight the breadth of product categories to showcase the 'one-stop-shop' nature of Komersh.

Social Perception

A comprehensive online retailer offering quality products across diverse categories, known for elevating lifestyles and providing accessible luxury.

Copy Examples

• •"Elevate your everyday with our curated collection of home essentials."
• •"Discover the perfect gadget to enhance your tech-savvy lifestyle."
• •"Indulge in self-care with our premium health and beauty selections."
• •"Transform your living space into a haven of style and comfort."
• •"Explore our wide range of products designed to enhance every aspect of your life."