Brand Tone

Enthusiast-driven and Passionate, Knowledgeable and Technical, Customer-centric and Supportive, Modern and Stylish, Quality-conscious and Value-oriented

Brand Values

• •Enthusiasm for Automotive Culture
• •Quality Craftsmanship and Engineering
• •Customer Satisfaction
• •Innovation and Design Leadership
• •Value
• •Precision Fitment

Best Practices

• •Speak the Enthusiast's Language: Use terminology and references that resonate with car lovers (e.g., "stance," "fitment," "build," "OEM plus"). Avoid overly generic marketing speak.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," mention specific processes like "flow-formed construction," "CNC machined," or "JWL/VIA certified" to substantiate claims.
• •Maintain a Passionate and Engaging Voice: Write with genuine excitement for cars and modifications. Ask questions, encourage interaction, and celebrate customer builds.
• •Be Helpful and Informative: Provide clear information about products, fitments, and the benefits of different wheel types. Position the brand as a knowledgeable resource.
• •Visually Align Copy with Imagery: Ensure the tone of the copy matches the style of the visuals. If the images are sleek, modern, and performance-oriented, the copy should reflect that sophistication and dynamism.

Social Perception

Reputable and Trusted, Aesthetic Enhancement, Good Value for Money, Strong Customer Service, Targeted Specialization, Concerns about Durability (for some)

Copy Examples

• •Headline: Elevate Your Ride. Define Your Stance. Body: More than just wheels. VMR is where precision engineering meets enthusiast passion. Discover the perfect set to transform your build and express your unique style. Engineered for a flawless fit and unmatched road presence. #VMRWheels #WheelWednesday #CarCulture
• •Headline: Flow-Formed. Track-Inspired. Street-Proven. Body: Experience the VMR V801. Our Flow-Formed technology delivers a lighter, stronger wheel for enhanced performance without compromising on aggressive, concave styling. Built for enthusiasts, by enthusiasts. Find your fitment. #VMRV801 #FlowFormed #PerformanceWheels #Audi #BMW #VW
• •Headline: The Details Make the Design. Body: From the luster of our custom powder coats to the precision of every spoke, VMR Wheels are crafted with an obsessive attention to detail. Because we know your vehicle is more than just transport – it’s a statement. Explore our gallery and see the difference. #VMRStyle #CustomWheels #CarEnthusiast
• •Headline: Your Build. Our Expertise. Perfect Fitment. Body: Navigating wheel fitment can be complex. At VMR, our team of fellow enthusiasts is here to guide you. We ensure your new wheels not only look incredible but fit like they were made for your car – because they are. Contact us for personalized advice. #VMRSupport #WheelFitment #CustomerFirst
• •Headline: Join the VMR Family. Show Us Your Setup. Body: We love seeing how VMR Wheels become a part of your automotive story. Tag us @vmrwheels and use #VMRWheels for a chance to be featured! Connect with a community that shares your passion for performance and style. #VMROwners #CarCommunity #CustomerFeature