Brand Tone

Professional & Informative, Stylish & Modern, Friendly & Approachable, Health-Conscious & Caring, Quality-Driven

Brand Values

• •Health & Well-being
• •Design & Aesthetics
• •Quality & Durability
• •Innovation
• •Sustainability
• •Customer Satisfaction
• •Responsibility

Best Practices

• •Prioritize "Healthy & Stylish": Always ensure the copy reflects the dual benefit of ergonomic health and modern design. These are core to VLUV's identity.
• •Use Clear, Confident Language: Reflect the quality and German engineering with precise, assured wording. Avoid overly casual slang but maintain an approachable feel.
• •Emphasize Quality Materials and Craftsmanship: Regularly mention the premium fabrics (e.g., Oekotex certified), durability, and thoughtful design details.
• •Show, Don't Just Tell, the Lifestyle: Use evocative language that helps the customer visualize the VLUV ball in their own stylish space and feel the benefits of active sitting.
• •Maintain a Positive and Solution-Oriented Voice: Focus on how VLUV solves the problems of sedentary behavior and unattractive ergonomic options, always with an encouraging and supportive tone.

Social Perception

High-Quality Product, Effective Ergonomic Solution, Stylish and Modern, Premium Brand, Innovative and Unique, Good Customer Service, Family Business Appeal

Copy Examples

• •Headline: Rethink Your Sit. Discover VLUV. Body: Tired of static chairs and fleeting fads? Experience the VLUV difference: German-designed ergonomic seating balls that blend seamlessly into your stylish life. Active sitting, elevated. #VLUV #HealthySitting #DesignForLife
• •Headline: Your Back Will Thank You. Your Space Will Too. Body: VLUV seating balls aren’t just good for your posture; they’re a statement piece. Crafted with premium, Oekotex-certified fabrics and a focus on durability, it’s the smart, stylish way to work and live. #ErgonomicDesign #HomeOfficeStyle #VLUVLiving
• •Headline: From Uninspired to VLUV-inspired. Body: Transform your workspace or living area with VLUV. More than just a seat, it’s a commitment to your well-being and a nod to minimalist design. Join the movement towards healthier, more beautiful spaces. #ActiveSitting #ModernInteriors #VLUVTransform
• •Headline: Quality You Can Feel. Design You’ll Love. Body: At VLUV, every stitch matters. Our fabric-covered seating balls are thoughtfully designed in Germany, offering unparalleled comfort, lasting quality, and a touch of modern elegance to any room. Invest in your comfort, invest in VLUV. #PremiumQuality #GermanDesign #ErgonomicLuxury
• •Headline: Sit Smarter, Not Harder. Body: Engage your core, improve your focus, and do it all in style. VLUV makes healthy, active sitting effortless and chic. Discover the collection and find your perfect fit for a more dynamic day. #VLUVActive #WorkFromHome #StylishErgonomics