Brand Tone

friendly, community-oriented, and reliable

Brand Values

• •Passion for Food and Quality
• •Community Focus
• •Service and Convenience
• •Trust and Reliability

Best Practices

• •Maintain a Welcoming Tone: Consistently use inviting language. Phrases like "Welcome to us" ("Välkommen till oss") and "We're here for you" ("Vi finns här för dig") reinforce the brand's friendly and helpful nature.
• •Emphasize Freshness and Quality: Use descriptive words that highlight the quality of the ingredients and the care put into the preparation. This aligns with the core Hemköp value of being passionate about food.
• •Leverage the Local Connection: Continue to ground the brand in the Gnesta community. Mentioning local events or addressing the "neighbors" in your copy will strengthen this bond.
• •Promote Simplicity and Convenience: Clearly communicate how easy it is to order and receive catering. Highlight the benefits of the online system and the convenience of local pickup.
• •Be Visually Appetizing: Accompany all copy with high-quality, vibrant photos of the food. For a food service brand, the visual appeal is just as important as the written message in conveying quality and deliciousness.

Social Perception

The public perceives "Välkommen till Gnesta Catering" as a dependable and high-quality local service, a natural extension of the friendly and innovative Hemköp store in Gnesta. Customers view it as a go-to for convenient and appetizing food for celebrations and gatherings, appreciating the personal touch and the reliability of a known local business.

Copy Examples

• •Planning your Midsummer feast? Let us do the work! Our Midsummer buffet is filled with seasonal favorites, made with the freshest ingredients. Order online and spend more time celebrating with family and friends!
• •The perfect centerpiece for any celebration: our famous smörgåstårta! Generously filled with shrimp and salmon, it's a taste of tradition and pure food joy. Order yours for your next get-together.
• •Make your next business lunch simple and delicious. From fresh salads to hearty sandwiches, we have options to please everyone on your team. Order conveniently online for pickup at our Gnesta store.
• •From our kitchen to your celebration, Välkommen till Gnesta Catering is here for you. We are passionate about food and our community. Let us help make your next event a memorable one!
• •Short on time? We've got you covered. With our easy online ordering, you can have delicious catering for any occasion ready for pickup. It's that simple to enjoy great food without the fuss.