Brand Tone

passionate, artistic, community-focused, approachable, personal, engaging, and appreciative

Brand Values

• •Artistic Expression
• •Passion and Authenticity
• •Community
• •Small Business Pride

Best Practices

• •Maintain Authenticity: Always communicate as passionate creators and members of the culture, not just a faceless company. Using "we" and sharing the brand's story reinforces this.
• •Highlight the Art and Artists: Emphasize that each design is a unique piece of art created by talented individuals. This is a key differentiator.
• •Use Storytelling: Frame products within the context of Norse mythology and Viking legends. This adds depth and emotional connection to the items.
• •Foster Community Engagement: Actively ask for audience opinions, run polls for new designs, and feature customer photos. This strengthens the bond with the community.
• •Be Consistent Across Channels: Ensure the passionate, artistic, and community-focused tone is present everywhere, from the website's 'About Us' page to every social media reply.

Social Perception

Generally positive, highlighting quality, uniqueness, artistic value, and craftsmanship. Perceived as a niche provider for those interested in Viking culture and aesthetics. Some criticism regarding customer service and shipping issues, but video reviews and testimonials often praise product quality and customer service, suggesting negative experiences may not be the norm.

Copy Examples

• •Forge your own legend. Our new Fenrir Hoodie isn't just a piece of clothing; it's a statement. Designed by artists who live and breathe the sagas, and printed for warriors of the modern age. Wear your story. #VKNGD #NorseMythology #VikingStyle
• •The Edelweiss Tee is more than just a design; it's a tribute to resilience and courage. Every line is carefully illustrated by hand, capturing the spirit of ancient tales. Made from 100% premium cotton, this shirt offers both comfort and a connection to a powerful legacy. It’s not just a tee, it’s a piece of wearable art.
• •From Our Forge to Your Wardrobe 🔥 New Designs Inside!
• •(Video showing an artist sketching a new design) "From ink on paper to its final form... a glimpse into how our next legend is born. We're a small team of passionate geeks and artists, and we love sharing the magic with you. What saga should we bring to life next? #VikingArt #Community #SmallBusiness
• •Unleash your inner Viking. For a limited time, get 15% off our entire collection of artist-designed apparel and gear. Join the clan. #VKNGD #Viking