Brand Tone

Nostalgic & Evocative, Youthful & Trendy, Confident & Protective, Playful & Joyful, Direct & Benefit-Oriented

Brand Values

• •Nostalgia & Connection to the Past
• •Quality & Protection (for phone cases)
• •Style & Self-Expression (for phone cases)
• •Emotional Experience
• •Joy & Simple Pleasures

Best Practices

• •Define Your Core Audience for Each Product Line: Tailor the nostalgic elements more heavily for the Time Capsule, and the protection/style elements for the phone cases, while maintaining an overarching brand voice that feels cohesive (e.g., quality-focused, slightly playful yet reliable).
• •Develop a Brand Lexicon: Create a list of words and phrases that align with your brand's different facets (e.g., *Nostalgic:* Relive, Throwback, Golden Days, Cherish; *Protective:* Fortress, Shield, Resilient, Armour; *Stylish:* Vibrant, Sleek, Express, Statement). Use these consistently.
• •Balance Emotion with Function: Ensure copy highlights protective features clearly and confidently, even when the tone is more evocative or stylish. For the Time Capsule, lean into emotion but also clearly state what's inside.
• •Be Authentic in Nostalgia: When referencing the past (especially for the Time Capsule), use genuine language that resonates with the target demographic without sounding forced or overly sentimental. The current copy seems to achieve this well.
• •Maintain Clarity and Conciseness: Whether it's a product description or a social media post, ensure the message is easy to understand. Avoid jargon where possible and get straight to the key benefits or emotional hook. This is crucial for India's #1 Brand positioning.

Social Perception

Positive (for Time Capsule), Developing (for phone cases), Potential for Confusion

Copy Examples

• •Headline: Beyond Protection. It's a Statement. Body: Your phone holds your world. Our new Snap Armour Collection doesn't just shield it from the chaos of daily life; it anoints it with style. Engineered for resilience, designed for you. Wrap your memories in a fortress.
• •Text: Hold On To What Matters. Effortless grip, endless style. The Snap Grip: Your phone's new best friend. #SnapVault #PhoneGrip #TechStyleIndia
• •Subject: Open Up the Good Old Days! Your Snap Vault Time Capsule Awaits.
• •Text: Let your style bloom. Our Floral Fantasia case wraps your device in a vibrant embrace of nature's art, all while delivering the legendary protection The Snap Vault is known for. Beauty, meet beastly defence.
• •Slogan: The Snap Vault: Secure Your Style. Unlock Your Memories.