Brand Tone

Elegant & Sophisticated, Aspirational & Evocative, Approachable & Modern, Quality-Conscious

Brand Values

• •Timelessness
• •Quality Craftsmanship
• •Beauty & Aesthetics
• •Accessible Luxury
• •Connection to Place & Experience

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone (e.g., elegant, aspirational, approachable), key messaging pillars, approved vocabulary (and words to avoid), and an ideal sentence structure. This ensures anyone writing for the brand speaks with one voice.
• •Emphasize Storytelling: Weave the brand's core inspirations (Mediterranean, Parisian elegance, golden hour) into product descriptions, social media content, and all communications. This reinforces the evocative and aspirational aspects of the brand.
• •Balance Elegance with Accessibility: While maintaining a sophisticated tone, ensure the language is still clear, concise, and welcoming. Avoid overly complex jargon that might alienate potential customers. The aim is 'accessible luxury.'
• •Visual & Textual Harmony: Ensure the copy consistently complements the visual identity. If the imagery is light, airy, and elegant, the text should evoke similar feelings. This is particularly crucial for platforms like Instagram.
• •Audience-Specific Nuances (Platform Aware): While the core tone remains consistent, slightly adapt the expression for different platforms. For example, TikTok copy can be more playful and trend-aware (e.g., using relevant hashtags like #OldMoney) while still reflecting the brand's elegance, whereas website copy might be more descriptive and formal. Regularly review customer interactions and feedback on each platform to refine the tone.

Social Perception

Positive Customer Feedback, Trendy & Fashionable, Lifestyle Brand, Emerging Brand Awareness

Copy Examples

• •Adorn yourself with the timeless allure of the Mediterranean. Our [Product Name] is handcrafted to capture the serene elegance of a golden hour by the sea. Discover enduring beauty. ✨ #Rivedoree #ArtisanalJewelry #TimelessElegance
• •Inspired by the effortless chic of Parisian style, the [Product Name] earring offers a delicate whisper of sophistication. Each piece is a testament to artisanal care, designed to be treasured for moments and lifetimes to come.
• •Rivedorée: Unveil Your Radiance with Our Latest Artisanal Collection
• •Channeling that Riviera glow… ✨ Getting ready for a sun-drenched day with my favorite Rivedorée tee. Effortless style, timeless vibes. #RivedoreeStyle #OldMoneyAesthetic #SummerLook
• •At Rivedorée, we believe in the quiet power of timeless pieces. Born from a love for the sun-kissed Mediterranean and the enduring charm of artisanal craftsmanship, each creation is an invitation to embrace everyday elegance. We craft more than just accessories; we craft memories waiting to be made.