Brand Tone

Artistic & Appreciative, Elegant & Luxurious, Authentic & Transparent, Passionate, Educational

Brand Values

• •Craftsmanship
• •Uniqueness & Individuality
• •Artistic Integrity
• •Quality
• •Beauty & Aesthetics
• •Customer Connection

Best Practices

• •Champion Uniqueness: Consistently reiterate that every item is hand-blown, making it inherently unique. Frame variations as positive attributes of authenticity and artistry, not as defects.
• •Employ Rich, Evocative Descriptions: Use vivid, sensory language that brings to life the visual qualities (color, light, sparkle, form, texture) and the emotions (passion, elegance, joy) the glass evokes.
• •Narrate the Craftsmanship Story: Regularly weave in details about the hand-blown process, the dedication of the artisans, and the esteemed heritage of techniques like Murano glassblowing to build appreciation and underscore the product's premium quality.
• •Uphold an Elegant and Art-Focused Tone: All communications—from website copy to social media posts—should consistently reflect the luxury, artistic significance, and inherent beauty of the pieces. Steer clear of overly informal language.
• •Educate and Inspire Your Audience: Share insights about the art form itself, the science behind the vibrant glass colors, or the inspirations that drive new collections to position the brand as an authority and deepen the customer's bond with their art.

Social Perception

Highly Valued for Aesthetics and Uniqueness, Recognized as Quality Art Decor, Trustworthy, Positive Customer Experiences

Copy Examples

• •Headline: Beyond Decoration: Art That Illuminates. Body: Discover VIZ Glass Inc., where each piece is a testament to the fire, passion, and artistry of hand-blown glass. Own more than an object; invite a unique symphony of color and light into your home. Experience art that truly lives.
• •Headline: The Timeless Spirit of Murano, Crafted for Today. Body: At VIZ Glass Inc., centuries of Murano tradition meet contemporary vision. Our artisans meticulously handcraft every chandelier and sculpture, ensuring no two are ever identical. Welcome the enduring elegance of authentic blown glass into your world.
• •Headline: Celebrating the Beauty of Individuality. Body: The subtle ripples and unique color swirls in your VIZ Art Glass piece are the authentic signature of its artisan creator. These are not imperfections, but the celebrated marks of true handcrafted character. Find the singular piece that tells your story.
• •Headline: Let Light Transform Your Space. Discover VIZ Art Glass. Body: From commanding chandeliers that redefine a room to exquisite sculptures that dance with light, VIZ Glass Inc. offers an invitation to daily enchantment. It’s an interaction with pure artistry and sophisticated elegance. How will you shape your atmosphere?
• •Headline: An Heirloom in Every Hue. Artistry to Cherish. Body: VIZ Art Glass is designed to be treasured for generations. Each hand-blown creation embodies not only breathtaking beauty but also enduring artistic and collectible worth. Start your collection and embrace a legacy of luminous color.