Brand Tone

Aspirational, fashion-forward, empowering, friendly, customer-centric, and culturally inclusive.

Brand Values

• •Individuality and Self-Expression
• •Quality and Style
• •Customer Satisfaction
• •Cultural Fusion
• •Accessibility

Best Practices

• •Always Empower: Use language that inspires confidence and encourages customers to express their unique style.
• •Maintain a Bilingual Voice: Continue to provide content in both English and Arabic to cater to the diverse local audience.
• •Highlight the "Gulf-Inspired" Element: This is a key differentiator and should be woven into product descriptions and marketing copy.
• •Stay Customer-Focused: Emphasize the positive shopping experience, including fast shipping and easy returns, in your messaging.
• •Be Visually Consistent: Ensure that all visuals, from product photography to social media graphics, align with the modern and stylish aesthetic of the brand.

Social Perception

Vizer Store is perceived as a contemporary and stylish brand deeply connected with UAE's local culture. Its bilingual approach is well-received, and the focus on customer service aims for a positive reputation. Consistent branding and clear messaging project a professional and reliable image, while social media engagement, especially on TikTok, targets a younger, trend-conscious audience.

Copy Examples

• •Define your own style. Our latest collection is here to help you make a statement. #VizerStyle #UAEMade
• •Tired of the same old look? It's time to embrace your individuality. Discover unique, Gulf-inspired fashion at vizer Store. Shop now and enjoy fast delivery across the UAE!
• •Your Wardrobe, Your Story. Express yourself with vizer Store.
• •Unbox your confidence with our new arrivals! Which look is your favorite? Let us know in the comments! #VizerFashion #DubaiStyle
• •Be the first to know! Our exclusive summer collection has just dropped. Find your perfect look and stand out from the crowd. Click here to explore.