Brand Tone

Empowering & Confident, Trendy & Fashion-Forward, Approachable & Friendly, Aspirational & Glamorous, Quality-Focused & Reassuring

Brand Values

• •Quality
• •Empowerment
• •Customer Satisfaction
• •Accessibility/Value
• •Innovation
• •Self-Expression & Transformation

Best Practices

• •Speak to Empowerment: Use strong verbs and positive affirmations. Focus on how the product makes the customer *feel* (e.g., confident, beautiful, powerful, ready to take on the world).
• •Stay Current & Visual: Incorporate trendy language, relevant hashtags, and encourage user-generated content. Ensure the language complements the vibrant and stylish visuals typically used. Use emojis appropriately to maintain an approachable feel on social media.
• •Highlight Quality & Innovation: Consistently mention key features like "100% human hair," "HD lace," "glueless," "pre-plucked," etc. Explain the benefits of these features (e.g., natural look, easy application, comfort).
• •Maintain a Supportive & Friendly Voice: Even when being aspirational, keep the language accessible. Respond to comments and DMs with a helpful and friendly tone. Use "you" and "your" to make it personal.
• •Be Authentic & Relatable: Share customer testimonials and stories. Acknowledge the desire for self-expression and transformation. Use language that resonates with the everyday experiences and aspirations of your target audience.

Social Perception

Positive Customer Perception, Trendy and Modern, Reliable Option for Wigs, Influencer-Driven

Copy Examples

• •Headline: Unlock Your Alter Ego. ✨ Body: Life’s too short for boring hair. Viya Hair® HD lace wigs melt like a dream, move like it’s yours, and empower you to conquer. Ready for your close-up? #ViyaHairGlow #ConfidenceUnleashed
• •Headline: Level Up Your Look. Effortlessly. Body: Say goodbye to bad hair days and hello to instant glam! Our Pre-Cut, Pre-Plucked, Glueless wigs are designed for the queen on the go. Quality human hair, flawless lace, zero stress. Your crown awaits. #ViyaHair #ReadyToSlay
• •Headline: Dare to Be You. In Every Shade. Body: From bold color pops to timeless naturals, Viya Hair® celebrates your unique style. Our 100% human hair wigs offer endless possibilities. What look will you create today? #ViyaHairVibes #ExpressYourself
• •Headline: The Secret’s Out: It’s Viya Hair®. Body: Get that flawless, natural install every time. Our undetectable HD lace and premium quality strands have everyone asking… “Is that your real hair?” Experience the Viya difference. #HDMagic #ViyaHairSecret
• •Headline: Invest In Your Hair, Invest In Your Power. Body: Viya Hair® isn’t just about wigs; it’s about the feeling you get when you know you look incredible. Step into your power with our luxurious, long-lasting human hair. Because you deserve it. #EmpoweredByViya #LuxuryHair