Brand Tone

Inclusive, Accepting, Playful, Fantastical, Passionate, Enthusiastic, Customer-centric, Supportive, Discreet and Trustworthy

Brand Values

• •Self-expression and Individuality
• •Quality Craftsmanship
• •Community and Inclusivity
• •Passion for Kink/Alternative Lifestyles
• •Customer Satisfaction and Trust
• •Safety and Fun

Best Practices

• •Embrace Inclusivity and Positivity: Always use affirming language. Ensure copy welcomes everyone and avoids judgmental or exclusionary terms. Highlight the "safe space" aspect where appropriate.
• •Speak the Language of Your Community (Authentically): Understand and use terms common within the ABDL, pet play, and BDSM communities respectfully and accurately, showing genuine connection rather than appropriation. The tone is often cute, whimsical, or empowering depending on the specific product.
• •Balance Playfulness with Professionalism: While the products are for fun and fantasy, the copy should still be well-written, clear, and error-free. Maintain trustworthiness by being transparent about handmade items, shipping times, and customization options.
• •Focus on Fantasy, Self-Expression, and Quality: Remind customers that the products are tools for exploring their desires and expressing their unique selves. Emphasize the handmade nature and quality of the items.
• •Prioritize Discretion and Trust in All Communications: Reiterate the commitment to discreet packaging and customer privacy in FAQs, shipping information, and even in casual social media interactions if the topic arises. This builds confidence, especially for new customers.

Social Perception

Positive, Trusted, Community-Focused, Unique and Creative

Copy Examples

• •Unleash Your Inner Purrfection! 🐾 Our new handcrafted pet play gear is here to make your wildest dreams a playful reality. Shop now for tails that swish and ears that listen!
• •Your fantasy, our creation! ✨ This one-of-a-kind deco pacifier was lovingly handmade for a special someone. What can we dream up for *you*? DM us for custom orders! #VixensHiddenDesires #ABDL #LittleSpace #CustomKink
• •Your Secrets Are Safe With Us. 🤫 All Vixen's Hidden Desires orders are shipped discreetly, because your privacy is our priority. Explore your desires with peace of mind.
• •Snuggle into pure bliss! 🧸 Our super-soft 'Starlight Dreamer' onesie is perfect for cozy nights and playful days in your special space. Made with love, just for you. Because everyone deserves to feel cute and comfy. #LittleSpaceJoy #ABDLFashion
• •💖 Spoil Yourself (or Someone Else!) - Your Hidden Desires Await! 💖