Brand Tone

Fun, friendly, energetic, casual, modern, celebratory, chic, and sophisticated.

Brand Values

• •Convenience and Portability
• •Quality Ingredients
• •Fun and Social Connection
• •Modern Sophistication
• •Sustainability and Thoughtful Design

Best Practices

• •Personify the Brand: Always write as if "Vivy" is a real, fun-loving friend talking to the consumer. Use "I" and "your girl" to maintain the persona established on the "Meet Vivy" page.
• •Focus on the "Why": Lead with the experience—convenience, fun, social connection—before detailing the product features. The message is about making life a party, not just about selling a drink.
• •Use Energetic and Celebratory Language: Employ upbeat, positive, and slightly playful words. Phrases like "Join the party," "glow up," and "shenanigans" reinforce the brand's fun-loving spirit.
• •Highlight Quality Without Being Pretentious: Mention premium spirits and real fruit to signal quality, but keep the tone accessible and down-to-earth. Contrast with "bland seltzers" to showcase the value proposition clearly.
• •Encourage Interaction: Actively invite user-generated content and engagement. Ask questions in social media captions and use calls-to-action like "Tag us" to build a community around the brand.

Social Perception

Positive, driven by customer testimonials praising taste and convenience. Perceived as innovative within the RTD market, associated with summer, parties, and convenience, particularly by 20-35 year olds. Seen as a modern, quality-driven alternative to traditional alcoholic beverages, justifying a premium price point.

Copy Examples

• •Sunshine, good company, and perfect cocktails. ✨ No glass, no stress. We brought the bar to the blanket. What are your go-to picnic plans? #VivyCocktails #CocktailsInAPouch #PicnicVibes
• •Festival season is here, but 'no bottles allowed' rules are a vibe killer. Your girl Vivy's got you. Bar-quality cocktails in a ready-to-go pouch. Find us in stores and make every hour happy hour. #ReadyToDrink #FestivalReady
• •Tired of bland seltzers? So were we. Meet Vivy: The ridiculously delicious, ready-to-sip cocktail made with premium spirits and real fruit. Your new BFF is here. [Shop Now]
• •Your weekend just got an upgrade.
• •Like your two besties—sweet and tart—teaming up for the perfect party. Our Blueberry Lemon Drop packs a delicious punch with smooth vodka and a refreshing citrus zing. It’s the effortlessly cool cocktail you deserve.