Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Stylish and Sophisticated, Caring and Community-Oriented, Playful yet Polished

Brand Values

• •Quality Craftsmanship
• •Style and Design
• •Love for Pets
• •Customer Connection and Community
• •Functionality and Comfort

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., friendly, sophisticated, playful), preferred vocabulary, words to avoid, and examples. Share this with anyone creating content.
• •Always Prioritize the Pet-Owner Bond: Frame messaging around the love, joy, and companionship pets bring. Highlight how products enhance this relationship.
• •Balance Style with Substance: While emphasizing aesthetics and design, always reinforce the quality, comfort, and practicality of the products for the pet.
• •Engage Authentically: When interacting on social media or responding to customers, maintain the established friendly and caring tone. Personalize responses where possible.
• •Use Storytelling: Share the inspiration behind designs, the "handmade" process, or feature stories from your community (with permission) to connect on an emotional level and reinforce brand values consistently.

Social Perception

High-Quality Products, Beautiful and Unique Designs, Positive Customer Experience, Trusted by Pet Owners, Aspirational but Accessible

Copy Examples

• •🐾✨ Paws what you're doing! ✨🐾 Introducing our NEW 'City Bloom' collection – where sophisticated style meets everyday comfort for your dapper dog. Handmade with love and designed to turn heads on every walk. Which piece will your furry friend rock first? Let us know below! 👇 #LeChienAndCo #NewCollection #DogFashion #HandmadeWithLove #StylishPup
• •Elevate your dog's daily walks with The Classic Leather Collar. Expertly handcrafted from supple, genuine leather, this collar isn't just a statement of style—it's a promise of enduring quality and comfort. Designed for the discerning dog and their owner, because they deserve nothing but the best. Add a touch of elegance to your adventures together.
• •Spoil Your Best Friend (and Yourself!) 🐶❤️ Treat your loyal companion to the style and comfort they deserve! For a limited time, enjoy 15% off all our handmade bandanas and bow ties. Plus, discover our matching human accessories to celebrate your special bond in style. Shop now and let the adventures begin! [Link to Shop]
• •Title: 5 Ways to Keep Your Pup Stylish & Safe This Summer. Snippet: Summer adventures are calling! ☀️ From park strolls to beach escapades, we know you want your furry best friend to be safe, comfortable, and, of course, the most stylish pup around! At Le Chien & Co., we're passionate about combining fashion with function. Here are our top tips...
• •Is your dog more than just a pet? They're family. They're adventure buddies. They're a reason to smile. At Le Chien & Co., we get it. That's why we pour our hearts into creating high-quality, beautifully designed accessories that celebrate your unique bond. Discover collars, leashes, and more, all handmade with love. Shop the look your pup will adore. [Link]