Brand Tone

Elegant & Sophisticated, Aspirational & Empowering, Confident & Direct, Feminine, Professional yet Approachable

Brand Values

• •Femininity
• •Style & Elegance
• •Confidence
• •Quality Craftsmanship
• •Empowerment & Individuality
• •Romanian Heritage/Local Production
• •Customer Focus

Best Practices

• •Embrace "Elegant Empowerment": Consistently use language that is both sophisticated ("refined," "chic," "timeless") and empowering ("muse," "strong," "confident," "story"). Avoid overly casual slang or overly aggressive tones.
• •Highlight Romanian Craftsmanship: Regularly and proudly mention "Made in Romania," "crafted in our atelier," or "Romanian design." This reinforces a key value and differentiator.
• •Speak to "Her Story": Frame product benefits around how they help the customer express her individuality and confidence ("tell your story," "express your strength," "feel your best").
• •Maintain Visual-Verbal Harmony: Ensure the copywriting's elegance and sophistication are always matched by high-quality, aesthetically pleasing visuals across all platforms. The language should complement the imagery.
• •Refine Customer Interactions: In all communications, especially customer service responses, maintain a balance of professionalism (clear, concise information) and warmth/approachability (friendly greetings, appreciative language), reflecting the "confident yet caring" aspect of the brand. Use polished language even in direct messages or comments.

Social Perception

Customers actively inquire about products, indicating interest and a desire to purchase. Comments often include compliments on the designs (superbe - gorgeous, elegante - elegant). Followers seem to resonate with the elegant and feminine aesthetic presented. The brand's replies to queries are generally seen as helpful and timely, which likely fosters a positive perception among those who interact directly.

Copy Examples

• •Unveil your inner muse. ✨ Our new collection of dresses has arrived, each piece crafted with passion in Romania to celebrate your unique elegance and confidence. Discover the story you'll tell. #VivoCollection #MadeInRomania #ElegantStyle #NewCollection #BeYourOwnMuse
• •Command the room with quiet confidence. Our sophisticated office wear is designed for the modern, powerful woman who values both style and substance. Romanian-made quality you can feel. Shop the collection now. Vivo Collection - The Choice of Strong Women. #VivoOffice #PowerDressing #RomanianFashion #FeminineStrength
• •Vivo Collection: Weaving Femininity, Style, and Confidence into Every Thread. Crafted with Passion in Romania since 1994. Be the muse of your own story.
• •An Elegant Treat ✨ Discover Your Vivo Favorites on Sale! Indulge in the timeless elegance of Vivo Collection. For a limited time, select pieces designed to empower and inspire are available at a special price. Don't miss this chance to own a piece of Romanian-crafted sophistication.
• •Crafting beauty, just for you. ✨ Our passion, your style. #VivoBTS #MadeInRO #RomanianDesign (Video snippet of fabric, sketching, or atelier)