Brand Tone

Passionate & Enthusiastic, Educational & Informative, Authentic & Grounded, Inspirational & Aspirational, Community-focused

Brand Values

• •Natural Movement & Foot Health
• •Sustainability & Regeneration
• •Connection with Nature
• •Performance & Durability
• •Education & Empowerment

Best Practices

• •Embrace the "Why": Always circle back to the core reasons Vivobarefoot exists – natural foot health, sustainability, and connection. Let this passion infuse the language.
• •Educate, Don't Just Sell: Position copy as a way to inform and empower the audience about the benefits of barefoot living, rather than just pushing products. Use clear, accessible language when explaining concepts.
• •Use Authentic & Relatable Language: Avoid overly technical jargon (unless explaining a specific feature clearly) or corporate speak. Write as if you're talking to a like-minded friend who shares a passion for natural living and adventure.
• •Show, Don't Just Tell, with Imagery and Stories: Complement copy with visuals and narratives (especially user-generated) that showcase the shoes in real-life, natural settings, reinforcing the lifestyle aspect.
• •Maintain a Positive and Encouraging Voice: Focus on the empowering aspects of choosing Vivobarefoot – the freedom, the strength, the connection. Inspire action and exploration.

Social Perception

Pioneering & Innovative, Ethical & Conscious, High-Quality & Premium, Transformative, Niche but Growing

Copy Examples

• •Feel the Earth, Unleash Your Feet. Our [Shoe Model Name] isn't just a shoe; it's an invitation to reconnect. Made with [sustainable material] and designed for total foot freedom. Ready for your next adventure? #VivobarefootZA #NaturalMovement #SustainableStyle
• •Did you know your feet have over 200,000 nerve endings? Conventional shoes can dull this vital sensory feedback. Vivobarefoot is designed to let your feet feel, flex, and function as nature intended. Experience the difference. #FootFreedom #BarefootScience #HealthyFeet
• •We're constantly inspired by where your Vivos take you! Check out @[UserHandle]'s incredible journey through [Location] in their [Shoe Model Name]. Share your adventures with #VivobarefootMoments for a chance to be featured! #VivobarefootCommunity #ExploreMore
• •Step Lighter on the Planet. Our commitment to regenerative footwear means choosing materials that are kind to the Earth, from recycled plastics to wild hide leather. Walk your path, sustainably. Learn more about our eco-mission. #Vivobarefoot #SustainableFootwear #RegenerativeBusiness
• •Tired of cramped toes and unnatural support? Rediscover the joy of movement with Vivobarefoot. Strengthen your feet, improve your balance, and feel more connected with every step. It's time to set your feet free. Shop the range. #UncageYourFeet #VivobarefootHealth #BarefootBenefits