Brand Tone

elegant, sophisticated, and quality-focused, with a sense of warmth and customer-centricity

Brand Values

• •Quality
• •Customer Experience
• •Durability & Sustainability (within context)
• •Craftsmanship & Realism
• •Personalization/Creativity
• •Exclusivity & Luxury

Best Practices

• •Emphasize Quality & Realism: Consistently use descriptive adjectives that highlight the superior craftsmanship, lifelike appearance, and high-grade materials of the products (e.g., "exquisite," "meticulously crafted," "incredibly realistic," "premium").
• •Maintain an Elegant & Sophisticated Vocabulary: Choose words that evoke a sense of luxury, refinement, and timelessness. Avoid overly casual slang or overly technical jargon unless explaining product care.
• •Focus on the "Feeling": Describe not just the products, but the ambiance and emotions they evoke – warmth, joy, tranquility, sophistication, feeling special.
• •Highlight Longevity & Value: Subtly weave in the benefit of durability and the lasting value of investing in high-quality artificial florals and decor over disposable alternatives.
• •Personal & Warm Connection: Especially when referencing the family business aspect or customer service, adopt a slightly warmer, more personal tone to build trust and connection, ensuring customers feel valued.

Social Perception

The brand is seen as a specialist in high-quality artificial floral arrangements and home decor. Customers generally perceive the brand positively, with high ratings for product quality and realism. The brand is also perceived as a trusted retailer.

Copy Examples

• •Experience Everlasting Elegance. Discover Viv! Luxuries' exquisite collection of handcrafted silk florals and timeless home décor, designed to bring enduring beauty to your space. Indistinguishable from nature, destined to delight for years to come.
• •Craft Your Masterpiece. Our [Flower Name] silk stem, with its remarkably realistic petals and vibrant hues, offers the perfect touch of nature's artistry, without the fleeting lifespan. Select your favorites and compose a bouquet that’s uniquely yours, a lasting testament to your personal style.
• •More than just a purchase, it's an experience. At Viv! Luxuries, we believe in delight from the first click to the moment you unwrap your carefully packaged treasure. Feel the luxury, cherish the beauty. #VivLuxuries #HomeDecor #SilkFlowers #LuxuryUnboxing
• •From Our Family to Yours, a Touch of Luxury. Viv! Home Luxuries is born from a passion for timeless beauty and unparalleled quality. As a family business, we meticulously curate and craft each piece, ensuring every artificial floral and home accessory brings lasting joy and sophistication to your home.
• •Welcome the New Season with Enduring Splendor. Explore the latest arrivals at Viv! Luxuries – a curated selection of the finest silk botanicals and elegant home accents. Create an ambiance of warmth and sophistication that lasts, long after the season fades.