Brand Tone

Friendly, encouraging, playful, personal, creator-driven, enthusiastic, passionate, helpful, and accessible.

Brand Values

• •Creativity and Playfulness
• •Accessibility and Education
• •Quality and Craftsmanship
• •Personalization and Uniqueness
• •Community

Best Practices

• •Lead with "Fun" and "Playfulness": Always inject a sense of joy and creativity into the copy. Use words like "fun," "playful," "colorful," "adventure," and "magical" to describe patterns and projects.
• •Be Encouraging and Accessible: Use inclusive and encouraging language, especially when addressing beginners. Phrases like "You've got this," "Perfect for first-timers," and "I'm here to help" reinforce the brand's supportive nature.
• •Maintain a Personal, Creator-Led Voice: Write as "Vivi." Use "I" and "my" to share personal excitement about a new design or material. This makes the brand feel authentic and builds a direct connection with the audience.
• •Highlight the "Why," Not Just the "What": Instead of just selling a pattern, sell the experience and the result. Frame it as creating a "forever friend," a "treasured keepsake," or a "unique, handmade gift." Focus on the emotional value.
• •Keep it Simple and Clear: Whether writing pattern instructions or social media posts, clarity is key. Avoid overly technical jargon in promotional copy and ensure calls-to-action (like "Grab the pattern" or "Shop the collection") are direct and easy to understand.

Social Perception

ViviTricote is perceived very positively within its niche. It is seen as a reliable and high-quality source for crochet patterns and supplies, known for clear and helpful patterns and expertly crafted products. The brand successfully combines a professional shop with a personal, passion-driven project, resonating well with its audience.

Copy Examples

• •Say hello to Wilbrod the Beaver! beaver emoji) Isn't he the cutest? I had so much fun designing this little guy and his tiny tail. This pattern is perfect for a weekend project and is super beginner-friendly. I can't wait to see your versions! Grab the pattern today and let's get hooking! #ViviTricote #CrochetPattern #Amigurumi #CrochetLove #DIYPlushie
• •Great news! Those sparkly safety eyes are back! ✨
• •Create a Forever Friend. ✨ Shop our collection of playful crochet patterns and unique amigurumi, the perfect handmade gift for anyone on your list.
• •Thinking about learning to crochet? You can do it! Our easy-to-follow patterns and video tutorials are designed to help you succeed from your very first stitch. Start your crochet adventure with a fun and friendly pattern from ViviTricote!
• •Welcome a new baby with a gift they'll treasure for years. Our handmade plush toys can be personalized with a custom-engraved leather tag featuring the baby's name, birth date, and weight. Made with love and the softest, most durable yarn, it's more than a toy—it's a keepsake.