Brand Tone

friendly, fresh, and practical

Brand Values

• •Convenience & Portability
• •Natural & Safe Ingredients
• •Quality & Craftsmanship
• •Customer Experience & Discovery
• •Eco-Friendliness/Sustainability
• •Value

Best Practices

• •Prioritize "Convenience" and "Practicality": Always highlight how easy and practical the solid perfumes are to use, carry, and travel with. Use words like "easy," "on-the-go," "travel-friendly," "no-spill," "toss in your bag."
• •Emphasize "Fresh" and "Clean": Use language that evokes freshness, natural ingredients, and the absence of harsh chemicals. Words like "fresh," "clean," "natural," "gentle," "pure" will resonate.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend, offering helpful advice and solutions to their fragrance needs. Avoid overly technical jargon.
• •Showcase the "Discovery" Aspect: Encourage customers to explore different scents and find their favorites, especially by promoting the Petite Collections. Use inviting language like "discover," "explore," "find your perfect match."
• •Be Confident and Reassuring: Clearly state the benefits (long-lasting, great for sensitive skin, TSA-approved) and the brand's commitment to quality and safe ingredients to build trust.

Social Perception

Customers generally praise the convenience and portability of Vivistix solid perfumes, making them ideal for travel and on-the-go application. Many appreciate the variety of scents and the longevity of the fragrances. The brand is often described as offering "divine" and "lovely" scents. The quality of the product and the fact that they are made in the USA without harmful chemicals are also well-received.

Copy Examples

• •Headline: Ditch the Spills, Embrace the Stick! Vivistix: Your Go-To Solid Perfume. Body: Tired of bulky perfume bottles and accidental spills in your bag? Vivistix offers a fresh, convenient way to smell amazing anywhere, anytime. Our travel-friendly solid perfumes are packed with beautiful, long-lasting scents and none of the parabens, phthalates, or fuss.
• •Headline: Adventure-Ready Fragrance. That's Vivistix. Body: From your gym bag to your carry-on, Vivistix solid perfumes are designed for your life on the move. Discover your signature scent (or a new favorite for every mood!) with our USA-made, skin-loving formulas. Smell great, effortlessly.
• •Headline: Clean Beauty, Beautiful Scents. Meet Vivistix. Body: Experience the joy of fragrance without compromise. Vivistix solid perfumes are crafted with natural waxes, butters, and delightful essential and fragrance oils – and always free from harsh chemicals. Kind to your skin, kind to your senses.
• •Headline: Find Your Perfect Scent, Stress-Free. Try Our Petite Collection! Body: Overwhelmed by choosing a new perfume? Our Vivistix Petite Collection lets you explore a variety of our best-selling solid scents before committing to a full size. It's the perfect way to discover your next fragrance obsession or find a thoughtful gift!
• •Headline: Fresh Scents for Every Season, Every You. Vivistix Solid Perfume. Body: Life’s too short for just one fragrance. Vivistix offers a range of captivating solid perfumes to match your mood, the season, or any occasion. Portable, practical, and perfectly scented. What will you choose today?