Brand Tone

Sophisticated & Luxurious, Sensual & Empowering, Conscious & Ethical, Personal & Passionate, Modern & Minimalist, Bold & Unapologetic

Brand Values

• •Quality Craftsmanship
• •Sustainability & Ethics
• •Female Empowerment & Confidence
• •Individuality & Self-Expression
• •Comfort without Sacrificing Sensuality
• •Transparency & Authenticity
• •Slow Fashion

Best Practices

• •Embrace Sophisticated & Evocative Language: Use descriptive words that convey luxury, sensuality, and quality (e.g., "meticulously crafted," "sumptuous silk," "ethereal mesh," "unveiling allure"). Avoid overly casual slang or generic phrasing.
• •Weave in Core Values Naturally: Don't just state you're sustainable; show it by mentioning UK craftsmanship, ethical sourcing, or conscious design in product descriptions and brand stories. Let empowerment shine through by focusing on how the lingerie makes the wearer feel.
• •Maintain a Confident & Empowered Voice: Speak to your audience as intelligent, discerning individuals. Be bold in your statements about celebrating femininity and self-expression, echoing the brand's stance against censorship.
• •Incorporate the Founder's Passion & Expertise: Reference Arena Page's background in luxury fashion and her personal mission to create a better kind of lingerie brand. This adds authenticity and a personal touch. Blog posts written by the founder are a good example.
• •Balance Sensuality with Elegance: While the brand is sensual, the tone should remain refined and artistic, never crude or overly explicit. Focus on empowerment, confidence, and the beauty of the designs and materials. The challenges with Instagram highlight the need for this careful balance.

Social Perception

Positive Customer Feedback, Respected by Industry Publications, Seen as a Sustainable and Ethical Brand, Advocate for Female Expression, Niche Luxury Appeal

Copy Examples

• •Vivileigh London: Where Sensual Artistry Meets Sustainable Soul. Indulge in lingerie that doesn’t ask you to choose between desire and dedication. Each piece is meticulously crafted in the UK, blending luxurious silks and sheer mesh with a steadfast commitment to ethical practices. Feel empowered, effortlessly.
• •Unapologetically You. Exquisitely Crafted. At Vivileigh London, we believe true luxury lies in freedom – the freedom to express, to feel, to be. Discover our collection of minimalist designs, brought to life with 24k gold detailing and a passion for conscious creation. This is lingerie that moves with you, for every facet of you.
• •The Art of Slow Seduction. The Ethics of Lasting Luxury. More than just lingerie, Vivileigh London is a statement. A commitment to the exquisite, the ethical, and the enduring. Designed by Arena Page, our pieces invite you to celebrate your form with confidence and conscious style. Rediscover the power of beautifully made, responsibly sourced lingerie.
• •Designed in London. Desired Worldwide. Crafted with Care. Experience the allure of Vivileigh London. Our bodywear and lingerie bridge the gap between daring design and everyday comfort, always with an unwavering focus on sustainable luxury. Elevate your intimate wardrobe with pieces that honor both your body and the planet.
• •Beyond the Threads: Lingerie with a Conscience and a Voice. Vivileigh London is born from a desire for beauty, comfort, and change. We craft sensual, empowering lingerie while championing ethical production and the celebration of the female form. Join a movement that believes in the elegance of responsibility.