Brand Tone

Elegant & Sophisticated, Artistic & Creative, Exclusive & Luxurious, Heritage-Rich & British, Passionate & Meticulous

Brand Values

• •Craftsmanship & Quality
• •Luxury & Exclusivity
• •Individuality & Self-Expression
• •British Heritage & Tradition
• •Sustainability & Ethical Practices
• •Innovation within Tradition

Best Practices

• •Emphasize Exclusivity and Artistry: Use evocative language that highlights the unique, handmade nature of each piece. Words like "bespoke," "artisan," "handcrafted," "sculpted," "couture," and "atelier" reinforce this.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or colloquialisms. Keep the tone refined, polished, and aspirational, reflecting the luxurious quality of the products.
• •Showcase British Heritage: Weave in references to British traditions, the countryside, and the esteemed history of millinery when appropriate. This connects to a core brand value.
• •Highlight the 'Why' Behind the 'What': Don't just describe the hats; tell the story of their creation, the inspiration, the meticulous craftsmanship, and the sustainable choices involved.
• •Visual Consistency is Key: Ensure that the copywriting is always paired with high-quality, elegant imagery that reflects the brand's aesthetic. The words and visuals must work in harmony to convey the brand's essence.

Social Perception

Prestigious & Esteemed, High-Quality & Artistic, Symbol of British Elegance, Aspirational Luxury, Timeless & Chic

Copy Examples

• •Introducing the Spring Symphony Collection: Where timeless British elegance meets avant-garde artistry. Each Vivien Sheriff headpiece is meticulously handcrafted in our Wiltshire atelier, a testament to weeks of dedication and the finest sustainable materials. Discover your crowning statement.
• •More than a hat, it's a legacy. From the initial sketch inspired by the English countryside to the final, hand-placed feather, every Vivien Sheriff creation is a journey of passion and precision. Experience the art of bespoke millinery.
• •Define your Royal Ascot moment. With Vivien Sheriff, embrace the pinnacle of race day sophistication. Our curated selection of striking silhouettes and exquisite detailing ensures you don't just attend; you arrive.
• •Your story, exquisitely told. A Vivien Sheriff hat is more than an accessory—it's an extension of your unique style, designed to make you feel confident and truly yourself. Let us craft your personal emblem of elegance.
• •Rooted in British millinery heritage, designed for the modern icon. Vivien Sheriff blends sumptuous, ethically sourced materials with generations of artisanal skill to create headwear that is both a nod to tradition and a bold step forward in luxury.