Brand Tone

Conscious & Ethical, Minimalist & Understated, Thoughtful & Intentional, Inclusive & Progressive, Authentic & Pure, Quietly Confident

Brand Values

• •Sustainability
• •Gender Equality/Neutrality
• •Quality & Craftsmanship
• •Simplicity & Timelessness
• •Comfort
• •Innovation (within sustainability)
• •Transparency/Honesty

Best Practices

• •Prioritize Value-Driven Language: Always weave in core values like sustainability, gender neutrality, and quality. Instead of just saying comfortable, say consciously crafted for comfort using organic recycled cotton.
• •Embrace Understated Confidence: Avoid hype or overly assertive language. The tone is more about quiet assurance in the quality and philosophy. Use words like meticulously, thoughtfully, premium, resilient.
• •Maintain a Minimalist Vocabulary: Reflect the design aesthetic in the language. Be clear, concise, and avoid jargon or overly ornate descriptions. Let the product's inherent qualities speak.
• •Educate Subtly: Inform the audience about the benefits of sustainable materials and gender-neutral design without being preachy. Focus on the positive impact (lighter footprint, inclusive choice).
• •Ensure Visual and Textual Harmony: The calm, natural, and often artistic imagery on Instagram and the website should be mirrored by equally considered and refined copy. The language should evoke the same sense of tactile quality and mindful creation.

Social Perception

Eco-Conscious Consumers, Design-Savvy Individuals, Niche & Artisanal, Progressive & Modern, Premium

Copy Examples

• •Headline: Beyond Basic. Beyond Binary. Body: Vivien Ramsay Studio crafts essential wear for every body, sustainably. Our organic recycled cotton pieces are designed for comfort, longevity, and a lighter footprint on the planet. Basics, reinvented for a more thoughtful world.
• •Instagram Caption: The art of simplicity. Our gender-neutral tees, underwear, and socks are meticulously made from premium recycled and organic cottons—soft on your skin, gentle on the earth. Experience comfort that’s consciously crafted.
• •Product Description Snippet (for Boy Brief): Engineered for everyday ease, our Boy Brief redefines essential comfort. Crafted from a resilient 1x1 rib texture of premium recycled and organic cotton, it’s designed to be gender-neutral and only improves with each wash. Sustainable comfort, designed for all.
• •About Us Teaser: We believe in a future where fashion is fluid, and sustainability is the standard. Vivien Ramsay Studio is our commitment to that vision—creating responsible essentials that feel good, do good, and transcend labels.
• •Email Subject Line: Soft Armor for Modern Life: Discover Vivien Ramsay Essentials Email Body Snippet: Dress with intention. Our collection is born from a passion for pure materials and timeless design, offering a quiet confidence through pieces that are both elemental and enduring. Explore essentials made to live in, sustainably.