Brand Tone

Romantic & Whimsical, Playful & Feminine, Approachable & Encouraging, Chic & Effortless

Brand Values

• •Affordable Quality
• •Parisian Elegance & Romance
• •Femininity & Self-Expression
• •Cruelty-Free
• •joie de vivre (Love of Life)
• •Individuality
• •Dreams & Passion

Best Practices

• •Embrace the Origin Story: Consistently weave elements of Vivienne's romantic Parisian tale and the "art de vivre" philosophy into your captions, product descriptions, and campaigns. Use French words or phrases sparingly and appropriately to add authentic flavor (e.g., voilà, magnifique, joie de vivre).
• •Maintain a Visual Consistency: Ensure your imagery (photos, videos, graphics) aligns with the romantic, chic, and slightly whimsical Parisian aesthetic. Think soft lighting, elegant props, and a feminine color palette.
• •Speak with Playful Elegance: Use language that is sophisticated yet approachable and friendly. Incorporate a touch of wit or charm where appropriate, but always maintain an underlying sense of elegance.
• •Highlight Individuality and Joy: Craft messages that empower customers, encouraging them to enjoy the process of makeup and express their unique selves, rather than conforming to rigid beauty standards.
• •Engage with Warmth and Encouragement: When interacting with your audience (comments, DMs), respond in a manner that is supportive, positive, and reflects the brand's romantic and approachable nature. Foster a community that feels like a charming Parisian café – welcoming and delightful.

Social Perception

Highly Praised for Mascara, Good Value for Money, Cute and Feminine Aesthetic, Accessible French Chic, Emerging Cult Favorite

Copy Examples

• •Paris Calling: Your Lashes, Our Cabaret. Unleash your inner star with Cabaret Première Mascara. One swipe for dramatic volume, a flutter of Parisian charm, and eyes that tell a story. C'est magnifique! #VivienneSabo #CabaretPremiere #ParisianBeauty
• •Romance Your Ritual. Every dab of lipstick, every sweep of blush – a little love note to yourself. Discover the art of French beauty with Vivienne Sabó, where dreams are bottled and elegance is effortless. #FrenchKissed #BeautyIsAJoy #VivienneSaboParis
• •Effortlessly Chic. Endlessly You. Why complicate beauty? Our essentials are designed for that "je ne sais quoi" glow. Think fresh, playful, and perfectly Parisian. Because the most beautiful makeup enhances the masterpiece you already are. #ParisianChic #SimplySabó #EmbraceYourBeauty
• •From Vivienne's Diary, To Your Makeup Bag. Inspired by a 1930s Parisian dream, our collection brings a touch of vintage romance to your modern life. Cruelty-free, effortlessly beautiful, and always with a whisper of violets and love. #ViviennesDream #VintageGlam #ParisianRomance
• •Wink, Sparkle, Sabó! ✨ Life's too short for boring makeup! Add a pop of playful color, a dash of Parisian flair, and let your beauty shine. Our latest collection is here to make your everyday a little more enchanting. #PlayfulBeauty #JoieDeVivre #NewCollection