Brand Tone

Personal & Authentic, Spiritual & Metaphysical, Nurturing & Welcoming, Passionate & Knowledgeable, Creative & Evolving

Brand Values

• •Spiritual Growth & Self-Discovery
• •Authenticity & Personal Connection
• •Creativity & Craftsmanship
• •Knowledge Sharing
• •Connection to the Universe/Inner Self

Best Practices

• •Always Write from Kaleigh's 'Why': Root the copy in the personal journey and passion for spiritual self-discovery that founded the brand. This creates authenticity.
• •Use Warm, Inclusive, and Slightly Mystical Language: Incorporate terms like 'dear friend,' 'soul-searching journey,' 'universe within,' 'spiritual allies,' 'sacred tools,' but ensure it remains accessible and not overly esoteric.
• •Highlight the 'Handmade' and 'Curated' Aspects: Emphasize the care, intention, and personal touch that goes into selecting or creating the products. This differentiates from mass-produced items.
• •Share Knowledge Gently: When describing products, offer insights into their metaphysical properties or uses in a supportive, guiding way, reflecting Kaleigh's role as a Certified Crystal Practitioner.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the language used in all communications (website, social media, emails) aligns with the visual branding, which should ideally reflect the spiritual, natural, and handcrafted nature of the products.

Social Perception

Customers are likely individuals interested in spirituality, metaphysics, crystal healing, and divination. They likely appreciate the personal touch and story behind the brand. The brand probably attracts those seeking unique, handmade, or carefully selected spiritual tools. The use of terms like 'dear friend' suggests an aim to build a community rather than just a customer base. The lack of readily available external reviews means perception might be largely shaped by direct interaction with the website and Facebook page.

Copy Examples

• •Headline: Rediscover Your Inner Universe. Explore Our Hand-Selected Crystals & Spiritual Tools. Body: Each piece in our collection is chosen with love and intention, born from a journey of spiritual awakening. Let Old Souls Outpost guide you in finding the tools to illuminate your own path. Welcome, dear friend.
• •Facebook Post: Feeling a call to deepen your connection with your intuition? ✨ Our new collection of handcrafted pendulums has just arrived, each one waiting to help you unlock answers from within. Discover yours at Old Souls Outpost.
• •Product Description (for a specific crystal): Ancestralite Tumble: Connect with the wisdom of your lineage. This unique stone, a blend of Martite and Red Jasper, resonates with your base chakras, helping to ground past energies and heal ancestral patterns. A powerful ally on your soul-searching journey.
• •Email Newsletter Snippet: A personal note from Kaleigh: This week, I've been reflecting on the power of setting intentions. Our latest blog post shares some simple practices to infuse your days with purpose, supported by the gentle energy of Rose Quartz. Find your inspiration and explore our curated Rose Quartz collection.
• •Instagram Bio: Old Souls Outpost: Curated crystals, handmade spiritual tools & gifts. 🌿 Helping you celebrate the universe within. Created with passion by Kaleigh. ✨ Shop our collection via the link in bio!