Brand Tone

Personal and Passionate, Creative and Fun, Celebratory, Professional and Quality-Oriented, Supportive of Small Businesses, Friendly and Approachable, Patriotic/Values-Driven (in some collections)

Brand Values

• •Craftsmanship and Quality
• •Creativity and Individuality
• •Customer Focus and Celebration
• •Family-Owned and Locally Made
• •Passion
• •Supporting Small Businesses

Best Practices

• •Emphasize the "Handmade" & "Family" Aspect: Use phrases like "crafted with passion," "from our family to yours," "designed in our Orlando studio" to reinforce the personal, small-business touch. This builds trust and warmth.
• •Celebrate with Your Customers: Frame product descriptions around the joy and special moments they enhance (e.g., "Make your celebration pop!" "The perfect touch for your milestone"). Use enthusiastic and positive language.
• •Highlight Quality and Craftsmanship: Mention details like "laser-cut precision," "engraved to perfection," "durable materials," "unique designs" to convey the high standards and care put into each product.
• •Speak Directly to Target Audiences: When addressing small businesses, use language that shows understanding of their needs (e.g., "elevate your brand," "connect with clients effortlessly"). For event-focused products, tap into the emotions of the occasion.
• •Maintain a Friendly and Approachable Voice: Use "we" and "us" to connect with the audience. Incorporate a welcoming tone, and where appropriate (like on social media), don't be afraid to use emojis that match the brand's "fun" and "creative" vibe. Ensure customer interactions (even in copy like FAQs) are helpful and clear.

Social Perception

Highly Positive: Customers seem to love their products and service. Reviews are overwhelmingly positive, emphasizing quality, beauty, and excellent customer interaction. Reliable and Professional: Praised for fast turnaround times and knowledgeable staff (Ruthie). Creators of Unique and Memorable Items: Customers use their products for important life events and for branding their businesses, indicating the products are seen as special and impactful. Helpful for Small Businesses: The focus on business signage and social media tools is likely perceived as supportive by fellow entrepreneurs.

Copy Examples

• •Let your brand shine! ✨ Our custom laser-cut signs, crafted with passion in our Orlando studio, are designed to make your business unforgettable. Let's create something amazing together! #VividEditions #BusinessBranding #MadeInUSA
• •Celebrating your forever? Add a touch of unique charm with a personalized cake topper from VividEditions. Crafted with love, because every detail of your special day matters. ❤️ #WeddingDetails #PersonalizedDecor #VividLoveStory
• •Give a gift that speaks from the heart. Our engraved cutting boards aren't just beautiful, they're memories in the making. Perfect for housewarmings, anniversaries, or just because! Handcrafted by our family for yours. #UniqueGifts #PersonalizedKeepsake #VividEditions
• •Connect with your customers in style! 🚀 Our sleek social media signs with QR codes make it easy for your clients to find you online. Designed by our small business, for yours. #SmallBizTools #SocialMediaSign #GrowYourBusiness #VividEditions
• •Wear your heart on your sleeve. Our latest collection of [Patriotic/Faith-Inspired] apparel is all about expressing what matters most. Quality designs, crafted with pride. #VividStyle #ExpressYourself #MadeWithPassion