Brand Tone

Aspirational Glamour balanced with Supportive Engagement

Brand Values

• •Glamour and Elegance
• •Quality
• •Customer Satisfaction
• •Femininity and Empowerment
• •Style Leadership

Best Practices

• •Prioritize "Glamour, Femininity, and Elegance": Ensure all copy uses descriptive, evocative language that reflects these core attributes. Words like "breathtaking," "stunning," "chic," "radiant," and "sophisticated" should be staples.
• •Amplify Customer Voices: Regularly incorporate direct quotes from positive testimonials and showcase #VIVIDGIRLS to reinforce trust, community, and the positive impact of the dresses. This makes the aspirational feel more attainable and relatable.
• •Balance Aspiration with Support: While showcasing high-end glamour, always ensure the underlying message of helpfulness and approachability in customer interactions is present. This can be through offering style advice, easy navigation, or responsive communication.
• •Visually Align: All written content should be paired with high-quality, professional imagery and videography that consistently reflects the brand's glamorous, sophisticated, and sexy aesthetic. Visuals and text must work in harmony.
• •Speak to the Special Occasion: Always tie the product back to the emotion and significance of the events they are worn for. Use language that builds anticipation and excitement for the customer's "unforgettable moment."

Social Perception

The brand is perceived as enabling women to feel glamorous and confident for their special moments.

Copy Examples

• •✨ Unleash Your Inner Radiance ✨ Our new collection has arrived, dripping with the glamour and sophistication you deserve. Handpicked for breathtaking beauty and that unforgettable 'wow' moment. Which gown will tell your story? Link in bio to explore. #VividDresses #NewCollection #EveningGlam #FormalWearAustralia
• •Finding 'the one' should be a dream. At Vivid Dresses, our expert stylists are dedicated to making your experience as special as the occasion itself. From perfect fit to stunning style, we’re here for you every step of the way. 'Absolutely great customer service... helped me to find the perfect dress!' - A Happy #VIVIDGIRL. Let us help you shine! #VividDressesCustomerCare #Bridal #FormalDressesMelbourne
• •For your 'I Do' crew: Bridesmaid dresses that blend timeless elegance with modern chic. Because your best friends deserve to look and feel stunning by your side. Discover enchanting styles they'll adore. #VividDresses #BridesmaidDresses #WeddingInspo #AustralianWeddings #Glamour
• •Stealing the Scene, #VIVIDGIRL Style! 🔥 We're obsessed with how you rock your Vivid Dresses! Tag us @vivid_dresses and use #VIVIDGIRL for your chance to be featured and inspire others. Let's celebrate your incredible moments together! #SpecialOccasion #PartyDress #CustomerFeature
• •The Hottest Gowns of the Season Are Here... And They Won't Last! 🔥 Be 'First in, Best Dressed' with Vivid Dresses' latest arrivals. Curated for the fashion-forward woman who commands attention. Secure your showstopper now. #VividDresses #TrendingNow #FormalFashion #SexyAndSophisticated