Brand Tone

Adventurous & Outdoorsy, Quality-Conscious & Reliable, Stylish & Modern, Friendly & Customer-Focused

Brand Values

• •Durability & Longevity
• •Quality Craftsmanship
• •Functionality & Practicality
• •Style & Aesthetics
• •Customer Satisfaction
• •Supporting an Active Lifestyle

Best Practices

• •Emphasize Durability & Adventure: Consistently use words like "tough," "adventure-ready," "all-weather," "journey," and "explore" to reinforce the rugged yet stylish nature of the products.
• •Highlight Quality Materials: Regularly mention "genuine BioThane®," "handcrafted," and "premium materials" to underscore the quality and craftsmanship.
• •Maintain a Confident & Slightly Playful Voice: Combine a confident tone regarding product quality with a friendly, slightly playful approach that resonates with passionate dog owners (e.g., "Tough Looks Good in Pastel").
• •Focus on the Owner-Dog Bond & Shared Experiences: Frame product benefits in the context of enhancing the experiences shared between dogs and their owners, emphasizing that their gear supports these moments.
• •Be Visually Consistent: Ensure that the language used in copywriting complements the visual style of product photography and social media imagery – bright, active, and showcasing the products in real-life (often outdoor) scenarios.

Social Perception

Positive, Trusted, Specialized, Responsive

Copy Examples

• •Headline (Adventurous, Durable): Adventure Awaits. Gear Up Your Pup with Vivid Canine's All-Weather BioThane® Collars & Leashes.
• •Social Media Post (Stylish, Quality): Style that stands up to any adventure! ✨ Our handcrafted BioThane® leashes aren't just beautiful, they're built tough and 100% waterproof. Explore the collection! #VividCanine #DogGear #WaterproofDogCollar #MadeInUSA
• •Product Description Snippet (Functional, Reliable): Muddy trails? Sudden downpours? No problem. Our genuine BioThane® collars are designed for easy cleanup and ultimate durability, keeping your companion safe and stylish on every journey. Backed by our Lifetime Guarantee.
• •Email Subject Line (Friendly, Benefit-Oriented): Hey [Customer Name], Ready for Worry-Free Walks? Discover Vivid Canine!
• •Instagram Caption (Community, Lifestyle): Making memories, one adventure at a time. 🐾 What’s your favorite place to explore with your furry best friend? Tag us in your @vivid.canine gear! #VividCanineAdventures #DogLife #ExploreWithDogs