Brand Tone

Relaxed, Natural, Effortless, Feminine, Approachable

Brand Values

• •Natural Living & Comfort
• •Effortless Style
• •Femininity
• •Quality & Value
• •Inclusivity

Best Practices

• •Use Warm and Invitational Language: Employ words that are welcoming and friendly (e.g., "discover," "explore," "join us," "your new favourite"). Avoid overly technical jargon or overly formal phrasing.
• •Emphasize Comfort and Natural Feel: Highlight the tactile qualities of the fabrics (soft, breathable, light) and how the clothes make the wearer *feel* (comfortable, confident, relaxed).
• •Connect with a Relaxed Lifestyle: Use imagery and descriptions that evoke ease, nature, and enjoyable everyday moments rather than just focusing on trends or high fashion.
• •Be Authentic and Relatable: Share customer stories or behind-the-scenes glimpses (if appropriate) to build a connection. Ensure models and scenarios reflect an attainable and genuine style.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy consistently matches the bright, natural, and feminine aesthetic of the website and social media visuals. The language should feel as airy and effortless as the clothes look.

Social Perception

The social perception is still developing due to what appears to be a relatively new or emerging online presence for the clothing line specifically. The existing social media presence aims to project a stylish, accessible, and nature-loving image.

Copy Examples

• •Homepage Banner: "Embrace Your Natural Style. Discover effortless linen dresses and soft cotton tops, designed for comfort and everyday elegance. ✨ #ViviBluStyle"
• •Product Description (for a linen dress): "Float through your day in our pure linen midi dress. Breathable, beautiful, and designed to move with you. Perfect for sunny adventures or simply relaxing in style. Feel the difference of natural fabric. Shop the look. #LinenLove #EffortlessChic"
• •Instagram Post (featuring a model in a Curve collection piece in a garden): "Beauty in every form. 🌸 Our new Curve collection celebrates natural confidence with flowing silhouettes and comfortable, quality fabrics. Feel amazing, effortlessly. Explore the collection via the link in bio! #ViviBluCurve #InclusiveFashion #NaturallyYou"
• •Facebook Ad (targeting interest in sustainable/natural fabrics): "Tired of synthetic? Reconnect with nature in Vivi Blu. Our latest collection features beautiful, breathable pieces crafted from linen and cotton – kind to your skin and the planet. Discover your new favourite outfit today and enjoy 10% off your first order! Shop Now. #NaturalFabrics #ConsciousStyle #ViviBluAU"
• •Email Subject Line (for a new collection launch): "Just In: Soft, Stylish & Ready for Your Everyday Adventures 🌿" (Body of email would continue the approachable, descriptive tone, highlighting the natural feel and effortless wearability of the new items).