Brand Tone

Elegant & Sophisticated, Personal & Approachable, Trustworthy & Expert, Modern & Stylish

Brand Values

• •Quality Craftsmanship
• •Personalized Service & Customer Satisfaction
• •Timeless Femininity & Modern Style
• •Empowerment & Beauty
• •Transparency & Honesty

Best Practices

• •Emphasize Quality and Craftsmanship: Always use descriptive language that highlights the superior materials (e.g., "certified diamonds," "handcrafted," "18k Gold Vermeil") and the care taken in creating each piece.
• •Maintain a Personal Touch: Even when describing elegant pieces, incorporate warmth. Mentioning founder Tricia or the bespoke nature of custom designs can reinforce approachability.
• •Speak to Timelessness and Modernity: Balance classic appeal with contemporary styling. Use phrases like "timeless yet modern," "classic elegance for today's woman," or "designed for layering."
• •Build Trust Through Transparency: Clearly communicate about materials, the design process (especially for custom pieces), and care instructions, reinforcing the brand's honesty and expertise.
• •Focus on the Emotional Connection: Connect the jewelry to feelings and moments – love, celebration, milestones, everyday beauty, and confidence. Use evocative language that resonates with these emotions.

Social Perception

Highly Positive, Trusted Expert, Unique & High Quality, Recommended

Copy Examples

• •Introducing the 'Starlight Collection' by Vivian Grace. Timeless elegance, designed for your everyday brilliance. Discover handcrafted pieces meant to be cherished. #VivianGraceJewelry #NewCollection #FineJewelry
• •Your love story is unique. Your ring should be too. Let Tricia guide you in creating a bespoke Vivian Grace engagement ring, a timeless symbol handcrafted with certified diamonds, just for you. Begin your dream design today. #CustomEngagementRing #VivianGrace #SheSaidYes
• •Moonstone magic, captured in sterling silver. Each Vivian Grace piece is a testament to quality and inspired design, perfect for stacking or as a standalone statement. #MoonstoneJewelry #Handcrafted #DemiFine
• •Named for a love that inspires, Vivian Grace Jewelry is a celebration of life's precious moments. Founder Tricia pours her heart into every design, ensuring quality and beauty you can feel. #VivianGraceStory #FounderLed #JewelryWithMeaning
• •Elevate your everyday with Vivian Grace. Our gold-filled essentials are designed to stack, layer, and last, bringing a touch of timeless femininity to your signature style. #EverydayLuxury #GoldFilledJewelry #StackableStyle