Brand Tone

Artisanal & Passionate, Elegant & Dainty, Creative & Unique, Approachable & Friendly, Confident & Special

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Customer Connection & Joy
• •Passion & Creativity
• •Sustainability & Ethical Practices
• •Customer Service

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handcrafted," "artisan-made," "designed with intention," and "attention to detail" to reinforce the value of the human touch.
• •Use Warm, Elegant, and Evocative Language: Choose words that convey sophistication, beauty, and the special feeling the jewelry is meant to evoke (e.g., "luminous," "delicate," "enchanting," "radiant," "cherish").
• •Share the Story & Passion: Weave in elements of the founder's passion, the inspiration behind collections, and the care that goes into each piece. This builds a personal connection.
• •Maintain an Approachable and Engaging Voice on Social Media: Respond to comments and messages with warmth and genuine appreciation. Use emojis where appropriate to add personality, reflecting the current style on Instagram.
• •Focus on the "Why": Beyond describing the product, explain the feeling or benefit it brings to the customer – making them feel "confident," "special," "elegant," or "joyful."

Social Perception

Positive Customer Feedback: The Etsy shop shows an average review rating of 4.8 or higher, with customers praising the quality, beauty, and uniqueness of the jewelry. Reviewers often mention items are "beautiful and delicate" and that delivery is quick. Appreciation for Handmade Quality: Customers seem to value the handmade aspect and the care put into each piece. This is evident in comments on social media and Etsy reviews. Engaged Online Community: The brand has an active presence on Instagram and TikTok, with followers engaging with posts about new products and the creative process. Seen as High-Quality: The use of terms like "14k gold filled" and "gemstones" alongside positive reviews contributes to a perception of quality.

Copy Examples

• •Instagram Post (New Collection): "Introducing the 'Morning Dew' Collection ✨ Delicate pearls and shimmering gold, each piece handcrafted with love to capture the quiet beauty of dawn. Adorn yourself with a touch of serene elegance. Shop now via the link in bio. #ByViviAmi #HandmadeJewelry #ElegantStyle #NewCollection #ArtisanMade"
• •Facebook Ad (Highlighting Craftsmanship): "More than just jewelry, it's a piece of art. At By Vivi Ami, every earring, necklace, and bracelet is meticulously handcrafted, infused with passion and a story. Discover the unique touch of artisan jewelry. [Link to website] #CraftedWithLove #UniqueJewelry #SupportSmallBusiness #ByViviAmi"
• •Product Description (Website - for a specific necklace): "Meet the 'Celeste' necklace – a whisper of elegance for your everyday. Featuring a luminous [gemstone name] hand-set in a delicate 14k gold-filled chain, this piece is designed to make you feel effortlessly special. Lightweight, timeless, and crafted with intention, just for you. #HandmadeNecklace #GemstoneJewelry #DaintyAndDivine"
• •Email Newsletter Subject Line: "✨ Unlock Your Inner Radiance: New Handcrafted Arrivals!" Email Body Snippet: "Hello [Customer Name], At By Vivi Ami, we believe jewelry should be as unique and beautiful as the person wearing it. Our latest handcrafted designs have just arrived, each piece thoughtfully created to add a touch of elegance and joy to your moments..."
• •TikTok Video Caption (Showing jewelry making): "From our hands to yours 🤲💖 Witness the passion poured into every By Vivi Ami creation. Unique, handcrafted, and made to make you shine! ✨ #HandmadeProcess #JewelryMaking #ArtisanJewelry #SmallBusinessLove #ByViviAmi"