Brand Tone

Considerate and aspirational. The brand should inspire mindful living and conscious consumption, with a gentle nudge towards self-care and environmental awareness.

Brand Values

• •Mindful Living
• •Quality
• •Sustainability
• •Well-being
• •Curated Selection

Best Practices

• •Clearly define product categories to align with customer expectations set by the brand name.
• •Emphasize the 'Vive' aspect by showcasing how products enhance daily life and experiences.
• •Highlight the 'Cuida' aspect by detailing any eco-friendly or sustainable aspects of products or packaging.
• •Actively manage online presence to differentiate the brand from unrelated entities with similar names.
• •Prioritize excellent customer service to build a positive reputation and counter potential negative perceptions due to lack of brand recognition.

Social Perception

A curated and considerate brand that inspires customers to live fulfilling lives while being mindful of their well-being and the environment. A go-to source for unique gadgets and lifestyle products that enhance everyday experiences.

Copy Examples

• •"Elevate your everyday. Discover curated gadgets designed for a vibrant, fulfilling life."
• •"Nourish your well-being. Explore products that encourage self-care and mindful moments."
• •"Live consciously, care deeply. Find sustainable solutions for a healthier planet and a happier you."
• •"Transform your space, transform your life. Curated items to create a home you love."
• •"Embrace the art of living well. Thoughtfully selected products to inspire joy and intentionality."