Brand Tone

Passionate and Enthusiastic, Authentic and Genuine, Welcoming and Friendly, Story-Driven

Brand Values

• •Territorial Promotion
• •Authenticity
• •Community and Partnership
• •Quality
• •Modern Tradition

Best Practices

• •Always Lead with "Why" (The Story): Before describing what an experience includes, start with why it's special. Tell the story of the artisan, the history of the place, or the feeling it evokes. The narrative is the brand's strongest asset.
• •Use Sensory and Emotive Language: The copy should make people feel something. Use words that evoke taste, smell, sight, and emotion. Instead of "Wine tasting," use "Savor robust Nebbiolo wines as you overlook the terraced vineyards they came from."
• •Speak as a Passionate Local, Not a Corporation: Maintain the "amici" (friends) tone. Address the audience directly using "you" and "your." Share "insider tips" and write with genuine enthusiasm, as if you were recommending a favorite spot to a visiting friend.
• •Emphasize Authenticity and Origin: Consistently use keywords that reinforce the brand's core value: "authentic," "traditional," "local artisans," "family recipe," "Made in Valtellina." This distinguishes the brand from generic tourism platforms.
• •Create a Dialogue: End social media posts with questions to encourage engagement ("What's your favorite mountain memory?", "Who would you share this meal with?"). In all communications, position Vivere Valtellina as a connector that fosters a community of people who love the region.

Social Perception

As a modern and valuable ambassador for the Valtellina region. Perceived as a reliable aggregator of quality experiences, a compelling storyteller, and a community builder.

Copy Examples

• •This isn't just pasta. It's the taste of a Sunday lunch in the mountains, a recipe passed down through generations. Every forkful of our Pizzoccheri tells a story of buckwheat fields and artisan cheese makers. Want to learn the secret? Join Chef Renato for a cooking class and bring the heart of Valtellina to your kitchen. Link in bio to book your apron! #VivereValtellina #Pizzoccheri #ItalianFood #TasteOfTradition #Valtellina
• •Unplug and Reconnect in the Heart of the Alps. The world can wait. It's time to trade your deadlines for mountain skylines. Discover our curated Relax & Wellness experiences, from thermal spas nestled in ancient valleys to yoga retreats with a breathtaking view. Gift yourself a moment of pure tranquility. Explore all wellness packages on Vivere Valtellina. #Valtellina #WellnessTravel #SpaDay #MountainRetreat #LiveTheAlps
• •Don't Just Visit. Live It. Authentic experiences, handpicked for you in the heart of the Italian Alps. Vivere Valtellina is your key to unlocking the true soul of our land. [Button: Start Exploring]
• •How to live the REAL Valtellina in 10 seconds: Start with an adventure. Taste the tradition. Meet the locals. ❤️ And never, ever forget the view. Ready for your story? Find all these experiences on viverevaltellina.it! #VivereValtellina #ItalyTravel #AdventureTime #Foodie #UniqueExperience
• •A Taste of Autumn from Our Valley Hello [Customer Name], the mountains are calling! Discover the flavors of the harvest season with new gastronomic tours, wine tastings, and cozy stays. Let us bring the warmth of Valtellina to you.