Brand Tone

Luxurious, sophisticated, trustworthy, and customer-centric, with a hint of Brazilian identity.

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Luxury
• •Authenticity
• •Customer Experience
• •Brazilian Identity

Best Practices

• •Use vivid language to describe the jewelry's features (e.g., 'dazzling diamonds', 'gleaming gold').
• •Focus on the exclusivity and craftsmanship of each piece.
• •Highlight the brand's commitment to authenticity with mentions of certificates.
• •Incorporate elements of Brazilian identity where appropriate, emphasizing the brand's dedication to serving Brazilian customers.
• •Show, don't tell: describe the 'mirrored finishes' and 'intense shine of diamonds' to convey high quality.

Social Perception

A high-end jewelry brand synonymous with luxury, quality, and excellent customer service.

Copy Examples

• •Discover the allure of our 18k gold jewelry, meticulously crafted with natural diamonds for a timeless elegance.
• •Experience the brilliance of our 'Coleção Griffe', inspired by high jewelry and designed for the modern woman.
• •Indulge in the exquisite craftsmanship of Orlandoh Joias, where every piece tells a story of luxury and sophistication.
• •With Orlandoh Joias, authenticity is guaranteed. Each piece comes with a certificate ensuring the quality and origin of our precious materials.
• •Elevate your style with our 'Linha Premium', featuring stunning designs in yellow, white, and rose gold, created to celebrate the best of Brazilian craftsmanship.