Brand Tone

Empowering, Inspirational & Positive, Spiritual & Mindful, Supportive & Gentle, Approachable & Guiding

Brand Values

• •Empowerment
• •Self-Discovery
• •Mindfulness & Presence
• •Personal Growth
• •Intention & Manifestation
• •Positivity & Gratitude
• •Authenticity

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., empowering, inspirational, gentle) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "You-focused" Language: Speak directly to your audience, making them the hero of their journey. Phrases like "Unlock *your* potential," "Create *your* dream life" reinforce empowerment.
• •Incorporate Core Value Keywords: Naturally weave in words and phrases related to your values (e.g., "manifest," "discover," "mindful," "growth," "intention," "empower") to reinforce what the brand stands for.
• •Maintain Positivity and Offer Solutions: Even when addressing challenges (like shadow work), frame the narrative around growth, healing, and the positive outcomes of the process. Focus on how your products/services provide a path forward.
• •Review and Refine Regularly: Periodically audit your content across all platforms to ensure it aligns with the defined tone. Get feedback and make adjustments as the brand evolves or as you learn more about your audience's response.

Social Perception

Aspirational, Resourceful, Community-Oriented (Potentially), Niche & Specific, Trustworthy (Goal)

Copy Examples

• •Instagram Post (promoting Manifestation Journal): Unlock the universe within. ✨ Our Manifestation Journal is more than just pages; it's a sacred space to plant your intentions and watch your dreams take root. Start co-creating your reality today. What future are you VIBING into existence? #ViveCreateFuture #ManifestYourDreams #JournalingPower
• •TikTok Video Script (short, engaging): (Visual: Aesthetic shot of someone writing in the Gratitude Journal) Voiceover: Feeling stuck? Shift your energy in 5 minutes. ✨ Grab your VIVE Gratitude Journal. List 3 things you're thankful for right now. Feel that? That's your power unlocking. Tap the link to begin your journey. #GratitudeAttitude #MindfulMoments #ViveCF
• •Website Homepage Headline: Your Future Isn't Found. It's Created. Discover the Tools to Design Your Dream Life with VIVE Create Future.
• •Email Subject Line (for a newsletter): 🌿 A Mid-Week Pause: Realign Your Intentions with VIVE
• •Twitter Post (short affirmation): You hold the pen to your life's story. Write a beautiful one. ✨ #ViveCreateFuture #Empowerment #SelfDiscovery #CreateYourReality