Brand Tone

Aspirational, serene, and personal. It is friendly and approachable, yet carries an air of wanderlust and mindful appreciation for beauty and craftsmanship. The language used is evocative and narrative-driven, aiming to transport the customer to the inspirational setting of Bali. It

Brand Values

• •Authenticity and Craftsmanship
• •Connection and Storytelling
• •Inspiration from Travel
• •Everyday Elegance
• •Generosity and Light

Best Practices

• •Lead with the Narrative: Always circle back to the core story of Bali, friendship, and craftsmanship. Whether in a product description or a social media post, infuse the copy with elements of this narrative to maintain a strong brand identity.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and emotions. Phrases like "sun-drenched shores," "creative energy," "delicately fixed," and "tropical vibes" help to transport the audience and reinforce the brand's serene, aspirational tone.
• •Emphasize "Handmade" and "Unique": Consistently highlight the craftsmanship behind the products. This reinforces the value of authenticity and differentiates the brand from mass-market competitors. Mentioning that pieces are handmade adds a personal and high-quality touch.
• •Maintain a Personal and Relatable Voice: Address the customer in a warm, friendly manner. Use "you" and "your" to create a direct connection. Sharing the story of naming jewelry after real people makes the brand feel more human and approachable.
• •Ensure Visual and Textual Cohesion: The aesthetic of the photos and videos should always match the tone of the copy. Lifestyle images that evoke travel, serenity, and natural beauty will amplify the effectiveness of the written content, creating a seamless and immersive brand experience.

Social Perception

Very positive. Perceived as high-quality, beautiful, and meaningful jewelry, with the Bali-inspired story creating depth. Customers feel a personal connection due to unique designs and durability. It's seen as both chic and down-to-earth, blending aspirational travel with everyday accessibility.

Copy Examples

• •Wanderlust captured in every piece. Our new collection, born from the sun-drenched shores of Bali, has arrived. Each handcrafted design tells a story of adventure and connection. Discover the pieces that will tell yours. #ViveByLou #HandmadeJewelry #BaliInspired
• •Your passport to everyday elegance. At Vive by Lou, we believe jewelry should be as adventurous as you are. Inspired by the magic of Bali and handcrafted with love, our pieces are made to journey with you. Shop the story.
• •More than a bracelet, it's a promise. A delicate chain of stainless steel, welded for a seamless fit, our Eternal Bracelet is a symbol of unbreakable bonds and unforgettable moments. A reminder of a connection that lasts forever, worn every day. Book your unique experience in-store.
• •That feeling when your jewelry tells a better story than your travel photos. ✨ Handcrafted in stainless steel, inspired by our Bali adventures. Ready for yours? #ViveByLou #JewelryStory #EverydayMagic
• •Subject: Carry the warmth of summer, always. Hi [Customer Name], Let the spirit of Bali brighten your days long after the season fades. Our handcrafted jewelry is designed to be a piece of sunshine you can always wear. For a limited time, enjoy [discount] on our collection of travel-inspired treasures. Find the piece that speaks to your soul.