Brand Tone

Inspirational, Personal, and Nurturing

Brand Values

• •Creativity as a Healing Tool
• •Authenticity and Self-Expression
• •Accessibility of Art
• •Connection and Community

Best Practices

• •Always Speak from the 'I' and 'We': Use a personal voice. 'I believe,' 'I created this because,' or 'We invite you to join our community' fosters a direct and authentic connection, making the brand feel like a person, not a corporation.
• •Focus on the 'Why,' Not Just the 'What': Every piece of copy should connect back to the core values. Instead of just 'New Paintings for Sale,' frame it as 'New Pieces to Bring Soulful Energy to Your Home.' Explain the inspiration or the feeling behind the product or service.
• •Use Nurturing and Empowering Language: Employ words like 'connect,' 'discover,' 'your journey,' 'heal,' 'express,' and 'awaken.' Avoid intimidating or overly technical art jargon. The goal is to make creativity feel accessible and safe for everyone.
• •Integrate the "Vive Arte" Philosophy: Use "Vive Arte" or "Live the Art" as a recurring tagline or closing statement in social media posts, emails, and on the website. This reinforces the central brand message and makes it memorable.
• •Maintain a Consistent Visual and Textual Tone: The vibrant, soulful, and slightly bohemian aesthetic of the visuals should be matched by the copy. The written tone should always be inspirational, gentle, and personal, mirroring the visual identity presented on Instagram and the website.

Social Perception

authentic artist and a gentle guide

Copy Examples

• •You don't need experience, just a desire to connect. Our Intuitive Painting workshop is a space to let go of perfection and find your own voice on the canvas. It's not about technique; it's about the conversation between your soul and the colors. Ready to listen? Link in bio to reserve your spot.
• •Art is not something you see. It's something you do, you feel, you live. Discover workshops, murals, and pieces that bring creativity into your daily life. Welcome to Vive Arte.
• •Transforming a blank wall into a story. ✨ Every color, every line is a piece of a bigger dream. This is what it means to #ViveArte. #muralist #artistsoftiktok #creativeprocess #art
• •Hi [Name], I've always believed that art's true power isn't just in a gallery; it's in the quiet moments it creates for us. It’s the mug that makes your morning coffee feel special, the notebook that invites you to dream. This week, I'm sharing a few new pieces made with that spirit in mind. Hope they bring a little piece of art into your world.
• •Feeling stressed or creatively blocked? Art Therapy offers a path back to yourself. Join Fernanda Geisse in a supportive, judgment-free session to explore your emotions through the simple act of creating. No art skills needed. Learn more and begin your healing journey.