Brand Tone

Passionate, Empowering, and Community-Focused

Brand Values

• •Quality and Craftsmanship
• •Comfort
• •Style
• •Customer-Centricity
• •Community

Best Practices

• •Speak the Dancer's Language: Use terminology that resonates with the target audience (e.g., "salsa on2," "spins," "connection," "8-count"). This shows authenticity and builds credibility.
• •Balance Emotion with Function: Connect on an emotional level by using empowering and passionate words (e.g., "power," "passion," "confidence," "joy"), but always back it up with the functional benefits of the shoes (e.g., "gel padding," "suede soles," "ankle support").
• •Champion the Community: Always fold the community into the narrative. Use hashtags like #vivazbabes and #vivazmen, feature customer photos (with permission), and shout out dance studios or events. This reinforces the brand as a central community hub.
• •Adopt a Confident & Supportive Voice: The brand is an expert in its field. Write with authority and confidence, offering helpful advice through blogs and and guides. The tone should be like a trusted friend or mentor who wants to see you succeed on the dance floor.
• •Keep it Vibrant and Energetic: Use dynamic verbs and a slightly informal, enthusiastic tone. Emojis can be used strategically on social media to match the energy of the dance styles the brand caters to. The copy should feel as alive as the act of dancing itself.

Social Perception

Highly trusted, Vivaz is perceived as the go-to brand for comfort and style in dance shoes, known for excellent customer service and as a central community hub in the dance world.

Copy Examples

• •Step Into Your Power. Don't just dance. Command the floor. Our Paris Heels are engineered for flawless spins and unapologetic style, with gel-cushioned insoles that support every move. Ready to own the night?
• •For the 8-Count and the 'Just One More Song'. From the first step of your warm-up to the last dance of the night, your feet deserve shoes that can keep up. Experience the Vivaz difference: unmatched comfort, head-turning style, and the durability to dance until the lights come on.
• •Warning: May Cause Uncontrollable Confidence. There's a reason the dance community trusts Vivaz. We blend runway-worthy style with performance-ready comfort. Slip into a pair of our VAMP Heels and feel the transformation. It's not just a shoe, it's a feeling.
• •Your Dance Journey Starts Here. To our #vivazmen, we see you. Your strength, your style, your passion. That's why we designed our men's line for ultimate support and timeless design. Look sharp, feel secure, and lead with confidence.
• •The Secret to a Perfect Dance Night? It's All in the Shoes. Forget sore feet and shoes that can't handle your passion. Our community of thousands of dancers agrees: Vivaz is the game-changer. Feel the difference that quality craftsmanship makes. #VivazDance