Brand Tone

Practical & Straightforward, Value-Oriented & Accessible, Helpful & Solution-Oriented, Trustworthy & UK-Proud

Brand Values

• •Value for Money
• •Quality & Durability (within its price range)
• •Practicality & Ease of Use
• •Safety
• •Customer Service & Reliability
• •UK Manufacturing

Best Practices

• •Prioritize Value & Affordability: Always highlight the cost-effectiveness of the products. Use phrases like 'budget-friendly,' 'great value,' 'affordable,' and 'save money compared to professional framing.'
• •Emphasize UK Manufacturing & Quality Materials: Consistently mention 'Made in the UK,' 'UK manufacturer,' and the benefits of materials like 'sustainably sourced MDF' and 'shatterproof styrene safety glass' to build trust and highlight quality within the budget context.
• •Focus on Solutions & Ease of Use: Frame product descriptions around solving customer needs easily. For example, 'easy to hang,' 'frame your prints in minutes,' 'DIY framing kit.'
• •Maintain a Helpful and Approachable Voice: Offer tips, ideas, and inspiration (like on their blog/inspiration section). Use clear, straightforward language that is easy for everyone to understand. Avoid overly technical jargon.
• •Be Transparent and Honest: While focusing on positives, ensure descriptions are accurate. Customer reviews show appreciation for value at a certain price point; maintain this trust by setting realistic expectations. Acknowledge the budget nature while emphasizing the quality achieved within that.

Social Perception

Positive for Value and Basic Needs, Appreciation for Safety Features, DIY-Friendly, Expectations Aligned with Price, Reliable for Online Orders

Copy Examples

• •Headline: Frame Your Memories, Not Your Budget. Quality UK-Made Frames at Prices You'll Love. Body: At Vivarti, we believe everyone deserves to display their cherished photos and artwork beautifully. That’s why we manufacture high-quality, stylish picture frames right here in the UK, offering fantastic value without the hefty price tag. From A4 certificates to large poster prints, find the perfect fit and order today for fast delivery!
• •Headline: Kid-Safe & Stylish: Shatterproof Frames for Every Room. Body: Decorating your child's room or a busy hallway? Our Vivarti frames come with clear, shatterproof styrene glazing – a safer alternative to glass that still gives a crystal-clear view. Lightweight, durable, and made in our UK factory, they’re perfect for protecting precious artwork and memories.
• •Headline: Your Favourite Shirt, Perfectly Framed – The Easy DIY Way! Body: Don’t let that treasured sports jersey or band t-shirt hide in a drawer! Our Vivarti DIY Shirt Display Frames make it simple and affordable to create a professional-looking display at home. No damage to your shirt, just a fantastic keepsake ready to hang.
• •Headline: Gallery Wall Goals? Achieved Affordably with Vivarti. Body: Dreaming of a stunning gallery wall? Mix and match our wide range of sizes, colours, and finishes to bring your vision to life. Our budget-friendly frames, all made with care in the UK, make it easy to curate a collection that tells your story. Get inspired on our blog!
• •Headline: Quality Checked, UK Made, Delivered Fast. That's the Vivarti Promise. Body: When you choose Vivarti, you're choosing quality picture frames manufactured in our own UK workshop using sustainably sourced materials. We’re committed to great value, excellent service, and getting your frames to you quickly and safely. Frame with confidence!