Brand Tone

Spiritual & Reverent, Educational & Informative, Authentic & Respectful, Supportive & Caring, Natural & Grounding

Brand Values

• •Spirituality & Healing
• •Authenticity & Tradition
• •Community & Support
• •Quality & Purity
• •Respect & Reverence

Best Practices

• •Always Emphasize the 'Sacred' and 'Spiritual': Consistently use terms like 'sacred medicine,' 'spiritual tool,' 'ceremony,' 'ritual,' 'wisdom,' and 'blessings' to reinforce the primary nature of the products.
• •Maintain a Tone of Reverence and Respect: Especially when discussing the origins of Romé Potó and the indigenous cultures it comes from. Acknowledge its power and advise intentional use.
• •Be Educational and Supportive: Provide clear, helpful information about the products and their uses.
• •Incorporate Elements of Nature and Grounding: Use language that evokes the natural world, purity, grounding, centering, and connection to the earth and oneself, aligning with the product's described effects.
• •Show Gratitude and Connection: Express gratitude to the indigenous communities, the medicine itself, and the customers.

Social Perception

Highly Positive (among customers), Trustworthy, Educational Resource

Copy Examples

• •Romé Potó, the sacred snuff of the rainforest, has been used for millennia to do just that...
• •In this video, our founder, Nai Na Txene, shares the history, traditional uses, and profound benefits of this ancient Amazonian medicine.
• •Experience the grounding and healing energy of our Divine Feminine Romé Potó blend, crafted with reverence for the ancient traditions of the Amazon.
• •We are honored to receive the blessings of our Native Families to share and sell their sacred medicines.
• •Allow the sacred medicine of Romé Potó to clear your mind, open your heart, and connect you to the wisdom of the earth.