Brand Tone

Professional, educational, and clinical, communicating with authority and expertise, often scientific and solution-oriented, aiming to inform and build trust.

Brand Values

• •Expertise and Efficacy
• •Quality and Premium Selection
• •Professionalism and Trust
• •Customer-Centricity
• •Innovation

Best Practices

• •Educate, Don't Just Sell
• •Maintain a Professional Vocabulary
• •Leverage Scientific Credibility
• •Be Empathetic and Solution-Oriented
• •Ensure Visual Consistency

Social Perception

Very positive, seen as a reputable and knowledgeable authority on hair and scalp issues. Customers perceive the brand, especially the Trichology Center, as professional and effective. The e-commerce site is perceived as a reliable and high-end provider of specialized beauty and hair care solutions.

Copy Examples

• •Experience the convergence of science and nature. Our new hair-revitalizing serum is clinically formulated with [Key Ingredient] to nourish follicles and promote visible hair density. Don't just conceal, solve. Restore your confidence from the root.
• •Unlock timeless radiance. This potent blend of antioxidants and peptides is meticulously crafted to combat the signs of aging and restore your skin's natural luminosity. Elevate your skincare ritual with scientifically proven results.
• •Did you know that 85% of men will experience hair thinning by the age of 50? Our targeted range of men's hair care products is designed to address the unique needs of male hair, promoting strength and vitality. Swipe to learn more about the science behind our solutions. #VivandiMen #HairCareScience #DubaiBeauty
• •As a valued member of the Vivandi community, we're giving you exclusive early access to the latest innovation in hair hydration. For 48 hours only, experience the transformative power of [Product Name] before anyone else. Achieve salon-quality softness and shine at home.
• •The 5-Step Routine to Reversing Scalp Damage and Unlocking Healthy Hair Growth