Brand Tone

warm, elegant, personal, intimate, and inviting

Brand Values

• •Quality and Craftsmanship
• •Tradition and Heritage
• •Comfort and Coziness
• •Accessibility
• •Customer-Centricity
• •Sustainability

Best Practices

• •Lead with the Story: Always connect the product back to the brand's heritage in Denizli and the "family story" origin. This narrative is a powerful differentiator.
• •Emphasize Sensory Language: Use descriptive words that evoke touch and feel—"softness," "breathability," "warmth," "cozy." This aligns with the core product benefits.
• •Maintain a Warm and Personal Tone: Address the customer directly using "you" and "your home." Frame the brand as a welcoming entity, using phrases like "join us" and "Vivamaison family."
• •Highlight "Accessible Luxury": Consistently balance the message of high quality and craftsmanship with the value of accessible pricing. Use phrases like "best quality at the most affordable price."
• •Incorporate Values: Weave key values like "handmade," "sustainability," "tradition," and "customization" into product descriptions, blog posts, and other content to reinforce the brand's identity and commitments.

Social Perception

Overwhelmingly positive. Customers frequently praise the quality and beauty of products, using adjectives like "beautiful," "soft," and "luxurious." The brand is perceived as a reliable partner delivering high-quality, authentic textile goods, with handmade and custom-sized aspects being key differentiators.

Copy Examples

• •Woven with Tradition, Designed for Comfort. Discover the Vivamaison difference and wrap your home in the luxury of Turkish textiles.
• •More than a blanket, it's an embrace. Our handmade muslin throw, born from the rich weaving heritage of Denizli, offers unparalleled softness and breathability. Perfect for serene summer nights or as a cozy layer in winter, it’s the piece of everyday luxury your home has been missing.
• •Vivamaison isn't just a brand; it's a family story. From the heart of Turkey's Aegean Region, we bring generations of textile artistry to your home. Our mission is simple: to make luxury accessible and to fill your living spaces with warmth and elegance.
• •Feel the Softness | A Treat for Your Home from Vivamaison
• •Let your home tell a story of comfort and style. ✨ Our authentic Turkish towels and textiles are handcrafted to bring a touch of timeless elegance to your everyday moments. #Vivamaison #TurkishTextiles #HomeDecor