Brand Tone

aspirational, elegant, and serene

Brand Values

• •Quality & Craftsmanship
• •Beauty & Elegance
• •Uniqueness & Personal Expression
• •Sanctuary & Comfort
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (Aspirational, Elegant, Serene) and values. Include lists of "words we use" (e.g., elevate, curated, sanctuary, timeless, harmony) and "words we avoid" (e.g., cheap, crazy, awesome, guys). This ensures anyone writing for the brand uses a consistent voice.
• •Focus on "You" and "Your": Frame copy around the customer's experience. Use phrases like "Your home," "Transform your space," and "Create your sanctuary." This makes the aspirational message feel personal and attainable.
• •Use Descriptive, Evocative Language: Instead of just listing product features, describe the feeling or atmosphere they create. Use sensory words that appeal to a desire for calm and beauty (e.g., "soft glow," "smooth finish," "quiet elegance").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, clean, and elegant aesthetic of the brand's photography and website design. A sophisticated image paired with overly casual text will create a disconnect and weaken the brand.
• •Review and Refine All Customer-Facing Text: Every piece of text, from social media captions and ads to email auto-replies and website microcopy (like button text), should be reviewed through the lens of the brand's tone. Consistency in every detail builds a strong, trustworthy brand identity.

Social Perception

The public perception of Viva La Grata, based on its social media engagement, is that of a high-quality, aesthetically pleasing home decor brand. Customers and followers are drawn to the visual appeal of the products and the inspirational nature of the content. The brand is perceived as a trustworthy source for unique and elegant items that can elevate a home's interior design. The perception is that of a boutique, curated retailer rather than a mass-market one.

Copy Examples

• •The Art of Arrival: Discover Our New Collection. Where timeless design meets modern living. Each piece in our new collection is curated to bring a sense of harmony and quiet elegance to your space. Transform your home into a story of you. Explore the collection via the link in our bio. #VivaLaGrata #HomeDecor #ElegantLiving #InteriorDesign
• •Your Home is a Canvas. We Provide the Palette. At Viva La Grata, we believe every object in your home should be a source of joy. Discover our collection of artisan-crafted vases, tableware, and lighting designed to make your space feel like a sanctuary. Shop now for 20% off your first order.
• •On-screen text: Finding the perfect piece that just *feels* right. Caption: The beauty is in the details. Our new ceramic vase adds a touch of serene elegance to any corner. #homedecor #aesthetic #decorinspo #calm #unboxing
• •Subject: Create Your Sanctuary Body: Hello [Name], In a busy world, your home should be your haven. A place to unwind, to be inspired, and to be yourself. This week, we're sharing our favorite pieces for creating a calm and beautiful atmosphere. From the soft glow of our candle holders to the organic shapes of our decorative bowls, find the details that make your house a home.
• •Product Name: The 'Aura' Sculptural Candle Holder Description: Cast a warm, inviting glow with the Aura Candle Holder. Its fluid, sculptural form is crafted to be a statement piece, beautiful with or without a lit candle. Made from high-quality metal with a matte finish, it adds a touch of understated sophistication to your mantle, dining table, or entryway. Let it illuminate your moments of peace.