Brand Tone

Playful, Energetic, Empowering, Inclusive, Confident, Bold, Informative, Approachable

Brand Values

• •Ethical Beauty (Vegan & Cruelty-Free)
• •Accessibility & Affordability
• •Inclusivity & Diversity
• •Self-Expression & Creativity
• •Sustainability

Best Practices

• •Embrace "Diva" with Inclusivity: Use "Diva" as an empowering term for everyone. Ensure the language is confident and celebratory but always welcoming and inclusive, avoiding exclusionary or overly niche slang.
• •Lead with Values: Continuously integrate core values like "100% Vegan," "Cruelty-Free," "Affordable," and "Inclusive" naturally within the copy, not just as tags. For example, instead of just "New palette," say "Your new FAVE 100% vegan palette is here!"
• •Keep it Energetic & Positive: Use exclamation points appropriately, vibrant adjectives (e.g., "fierce," "fabulous," "vibrant," "sparkle," "bold"), and an upbeat rhythm in sentences. Encourage action and engagement.
• •Visual Language for a Visual Brand: Use descriptive words that evoke the colors, textures, and effects of the makeup. Align copy closely with the vibrant and playful visuals used on their website and social media.
• •Platform-Specific Nuances: While maintaining core consistency, adapt the intensity of playfulness. TikTok and Instagram can be more informal and emoji-heavy, while website product descriptions or blog posts might balance playfulness with more detailed, informative content. Always ensure clarity and authenticity.

Social Perception

Positive association with vegan/cruelty-free, Affordable & good value, Colorful & fun, Youthful appeal, Hit-or-miss quality (Historically/Regionally), Engagement and Community

Copy Examples

• •Unleash your inner artist! 🎨✨ Our new [Palette Name] palette is packed with 100% vegan & cruelty-free shades so vibrant, they practically scream YOU. Dare to create, dare to be DIVA! #VivaLaDiva #VeganMakeup #BoldBeauty #BeADiva
• •(Upbeat trendy music) Hey Divas! ✨ Watch how our [Product Name] takes your look from 👻 to 🔥 in seconds! Vegan, fierce, and always fabulous. Get yours & show us your boldest looks! #VivaLaDivaCosmetics #CrueltyFreeBeauty #MakeupChallenge #GetYourGlowOn
• •Treat Yourself, Diva! 🎉 Snag your fave vegan goodies at prices that’ll make you sparkle even more! Limited time – because every Diva deserves a deal. Shop Now & Shine On! #AffordableFabulous #VeganSale #VivaLaDiva
• •At Viva La Diva, beauty has no boundaries. 🌈 Our makeup is for EVERYONE. Genderless, cruelty-free, and always ready to help you express your unique fabulousness. Be Bold. Be You. Be a Diva. #SafeSpaceForAll #InclusiveBeauty #VeganCosmetics #VivaLaDivaFamily
• •Pout it out, Diva! Our [Lipstick Name] delivers creamy, dreamy color that’s 100% vegan and totally kissable. Swipe on confidence, paint the town bold, and let your lips do the talking. #VivaLaDivaLips #VeganLipstick #SavageBeauty