Brand Tone

aspirational, nostalgic, and personable

Brand Values

• •Quality and Artistry
• •Customer Satisfaction
• •Connection and Memory
• •Accessibility
• •Local Identity

Best Practices

• •Lead with Emotion, Support with Quality: Start your copy by evoking the feeling or memory associated with the location (nostalgia, adventure, peace). Then, follow up with the tangible benefits of quality, such as "museum-quality paper" or "archival inks," to justify the purchase.
• •Use Storytelling Language: Instead of "Buy our art," use phrases like "Bring home a memory," "Tell your story," or "Celebrate your favorite places." Frame the product as a piece of the customer's personal history.
• •Maintain a Personable, "Local" Voice: Continue to mention that the art is designed in New Zealand by a local artist. Use a warm, friendly, and slightly informal tone. Phrases like "We absolutely love seeing..." or "A huge thank you to..." in social media posts can reinforce this.
• •Incorporate Customer Language: Weave words and phrases from your positive reviews into your marketing copy. Using terms like "happy memories," "perfect piece," or "brings the space to life" makes the brand more relatable and authentic.
• •Keep It Visually Focused and Aspirational: Ensure the copy always complements the visuals. Use descriptive words that paint a picture (e.g., "vibrant," "sun-drenched," "misty morning"). The goal is to help the customer envision the artwork in their own beautiful space.

Social Perception

VivaHome is perceived exceptionally well by its customers as a trustworthy and high-quality brand with outstanding customer service. Customers consistently praise the print quality, paper, and vibrant colors. Reviewers frequently highlight the helpful, friendly, and responsive team, with quick and professional handling of issues like damaged deliveries. Super-fast delivery is a common point of praise, and buyers feel a strong personal connection to the products, often purchasing multiple prints to create a collection of meaningful places.

Copy Examples

• •That weekend feeling, bottled up in a print. ✨ Where in New Zealand holds your happiest memories? Capture the magic of the lake and bring it home. Shop our Taupō travel poster and more iconic NZ spots via the link in our bio. #VivaHomeArt #NZArt #HomeDecorNZ #TravelPoster #Taupo
• •Your Walls Are Telling a Story. Make It a Beautiful One. From the Bay of Islands to the hills of Wellington, every place has a memory. Our original, New Zealand-designed travel posters are more than just art—they're a celebration of your favorite moments. Printed on museum-quality paper to last a lifetime. Find your special place today. [Shop Now]
• •Art That Feels Like Home. Original travel posters by a New Zealand artist. High-quality prints that celebrate your memories. Free NZ shipping on all orders.
• •A Little Piece of Paradise for Your Home 🏡 Psst... We've just added new locations to our travel collection!
• •Capture the adventure and breathtaking beauty of Queenstown with this vibrant, vintage-inspired travel poster. From the jagged peaks of The Remarkables to the deep blue of Lake Wakatipu, this original design by Tiff brings the spirit of NZ's adventure capital right into your living room. A perfect memory of your travels or a daily dose of mountain inspiration. Giclée printed on 200gsm archival paper for colors that stay true for a lifetime.